Sales Enablement Specialist

Job description

The Sales Enablement Specialist bridges marketing, product, and sales — owning the programs, content, and tools that help reps close deals faster and more effectively. You'll balance hands-on program delivery with strategic content creation, instructional design, and data analysis to continuously improve the impact of enablement initiatives. You bring structure to how adult learners absorb information, and rigor to how we measure whether it sticks. Key Responsibilities Onboarding & training programs: Develop and deliver ramp-up programs for new hires and ongoing training for seasoned reps on new products or sales methodologies, applying instructional design best practices to maximize retention and transfer. Instructional design & content creation: Use ADDIE or SAM frameworks to design, storyboard, and produce blended learning solutions — including eLearning modules, facilitator guides, job aids, and video-based content — in tools like Articulate Rise or Storyline. Sales content management: Build and maintain the sales playbook, pitch decks, case studies, and battlecards. Ensure reps are never working from outdated assets. Sales tech stack ownership: Manage day-to-day operations of the go-to-market tools — CRM (Salesforce/HubSpot), sales engagement platforms (Outreach/Salesloft), LMS, and AI coaching tools. Performance analysis: Track and report on KPIs like Time to First Deal, Content Usage Rate, and Win Rate by segment. Apply Kirkpatrick levels 1–4 to evaluate program effectiveness and recommend curriculum improvements. Cross-functional liaison: Translate complex product updates from engineering into benefits-focused talk tracks and rep-facing enablement materials, including microlearning modules for fast-moving product cycles. Sales kick-off & events: Plan and facilitate content for SKOs, QBRs, and regional field enablement sessions; design pre- and post-event learning journeys to reinforce key messages. Skills & Qualifications Required 3–5 yrs in sales enablement, sales ops, or revenue marketing CRM management (Salesforce or HubSpot) LMS and content platform experience Exceptional written communication & presentation design Understanding of buyer's journey & modern sales methodologies Applied knowledge of ADDIE or SAM design models Proficiency in eLearning authoring tools (Articulate Rise/Storyline or equivalent) Experience writing learning objectives and designing knowledge assessments Preferred MEDDPICC or Challenger framework certification Experience with AI-driven coaching tools (Gong, Clari) Data analysis and dashboard reporting Background in B2B SaaS or high-velocity sales environments ATD, CPTD, or equivalent instructional design certification Experience with Kirkpatrick or Phillips ROI evaluation models Video production and screencasting skills (Loom, Camtasia) About QAD: QAD | Redzone is redefining manufacturing and supply chains through its intelligent, adaptive platform that connects people, processes, and data into a single System of Action. With three core pillars — Redzone (frontline empowerment), Adaptive Applications (the intelligent backbone), and Champion AI (Agentic AI for manufacturing) — QAD | Redzone helps manufacturers operate with Champion Pace , achieving measurable productivity, resilience, and growth in just 90 days. QAD is committed to ensuring that every employee feels they work in an environment that values their contributions, respects their unique perspectives and provides opportunities for growth regardless of background. QAD’s DEI program is driving higher levels of diversity, equity and inclusion so that employees can bring their whole self to work. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. #LI-Remote At QAD | Redzone, we are revolutionizing manufacturing. As the premier Connected Worker platform, we empower shop-floor teams to drive real-time productivity, collaboration, and continuous improvement. While our heritage is deeply rooted in Enterprise Resource Planning (ERP), our fast-growing business units—including Supply Chain and the core Redzone platform—require a modern, agile tech stack and world-class commercial execution. We are expanding our Go-To-Market (GTM) Enablement team in Mexico to build a powerhouse function that blends cutting-edge instructional design with technical sales optimization.