Sales Enablement Specialist / Lead - HK Based

Job description

About the role As our founding Sales Enablement hire, this is a ground-floor opportunity to build the function from scratch. You'll design — from a blank page — how inline equips its Business Development (BD) and Customer Success Management (CSM) teams across Hong Kong, Singapore, and Taiwan to succeed. Your work shows up directly in how quickly new hires ramp, how confidently the team sells, and how the business grows. The opportunity Build, don't inherit. You'll shape the enablement function from the ground up, rather than step into someone else's playbook. Visible impact. What you build feeds directly into how quickly new hires find their feet and how confidently the team sells. Autonomy to shape it. A senior individual contributor role with real latitude, working closely with BD, CSM, and leadership. Room to grow. As the function scales across markets — and, over time, into a team — the role can grow in leadership scope, with compensation moving in step. What you'll do Own onboarding and ramp: architect the end-to-end journey for GTM new hires, anchored to a clear "time-to-productivity" measure. Create and maintain the enablement toolkit: build and own a single source of truth for sales assets, battlecards, and training materials—keeping it structured, up to date, and easy to navigate—and equip the team to sell new features at launch. Build the methodology and playbooks: shape a unified sales methodology and practical playbooks across the merchant lifecycle. Diagnose and consult (growing over time): partner with BD and CSM managers to get to the root of performance gaps — distinguishing knowledge, skill, process, and motivation — and design targeted solutions rather than one-size-fits-all fixes. This becomes an increasingly important part of the role as you deepen your understanding of the business. Measure what matters: define and track the signals that show enablement is working. This role is for you if You get energy from a blank page and ambiguity — you'd rather build than maintain. You're curious about why a team is struggling, not just what's wrong — and you want to grow into diagnosing root causes, not just delivering fixes. You communicate with clarity — you can make a complex thing simple and land it with a room of salespeople. You want ownership now and a path to lead as the function grows. What you'll bring 3+ years in a commercial or enablement environment — sales/BD, customer success, sales enablement, or sales training. This hands-on experience matters most; you don't need to have managed a team. Demonstrated experience designing and delivering training and building enablement materials — you've created onboarding content, playbooks, or training programs that people actually used. Experience organising and maintaining a content hub or knowledge base — you keep material structured, current, and easy to navigate. Professional fluency in English and Mandarin (written and spoken); Cantonese required for Hong Kong–based candidates. A genuine interest in the why behind performance gaps and the desire to grow into a diagnostic, consultative role over time. A strong plus: a background in Food-Tech / marketplace platforms or B2B SaaS, and any experience mentoring, coaching, or leading others — a signal you can grow into leading the function.