Sales Engineer

Job description

· Manage sales and marketing activities for Maintenance & Repair consumables, welding consumables and equipment, wear protection, repair and coating products within the assigned territory. · Develop new customers and expand business with existing accounts by identifying maintenance problems, wear-related applications and repair opportunities. · Conduct regular customer/site visits to understand applications, maintenance requirements, operational challenges and potential areas for product introduction. · Develop technically and commercially suitable solutions based on customer requirements and prepare technical proposals, quotations and product recommendations. · Generate new applications and conduct product demonstrations, application trials and field evaluations to support business development. · Conduct technical seminars, product presentations, demonstrations and training programs for customers, distributors and sales teams. · Manage the complete sales cycle, including lead generation, opportunity development, quotation, negotiation, order follow-up, delivery coordination and payment collection. · Develop and maintain strong relationships with maintenance, engineering, production, procurement and management personnel at customer organizations. · Work closely with distributors to develop the market, identify new opportunities, maintain adequate stock levels and improve sales coverage. · Coordinate with the supply center, logistics team and distributors regarding product availability, inventory, order processing, shipment and delivery. · Support the development and training of the local distributor and/or sales force to improve technical and commercial capabilities. · Ensure timely follow-up and collection of outstanding/overdue payments from direct customers and distributors. · Maintain accurate records of customer visits, applications, trials, opportunities, quotations, orders and sales activities. · Prepare and submit regular sales reports, forecasts, opportunity pipelines and market updates within defined timelines. · Monitor competitor activities, pricing, market developments and customer requirements and provide relevant feedback to management. · Ensure technical applications, trial results, procedures and customer success cases are properly documented. · Achieve assigned sales, gross margin, new-customer development and payment-collection targets. Education: Bachelor’s Degree/Diploma in Mechanical Engineering, Production Engineering, Metallurgy, Welding Engineering or a related technical discipline. Experience: Minimum 4–5 years of B2B industrial sales / technical sales experience, preferably in one or more of the following areas: · Maintenance & Repair welding · Welding consumables and equipment · Hardfacing and wear protection · Industrial coatings · Repair and maintenance solutions · Industrial maintenance products Experience dealing with industries such as cement, mining, steel, power, oil & gas, petrochemical, fabrication, quarrying and general heavy industry will be an advantage. Required Skills & Competencies · Strong technical understanding of industrial maintenance and repair applications. · Ability to identify customer problems and convert them into technical sales opportunities. · Good understanding of welding processes, consumables, wear mechanisms and/or industrial coating applications. · Strong B2B sales, negotiation and account-management skills. · Ability to conduct product demonstrations and technical presentations independently. · Good customer relationship and distributor-management skills. · Commercial awareness with the ability to manage quotations, pricing and margins. · Strong follow-up skills, particularly for sales opportunities and payment collection. · Ability to work independently and manage an assigned sales territory. · Good communication, presentation and interpersonal skills. · Proficiency in MS Office, Excel, PowerPoint and CRM/sales reporting systems. · Willingness to travel extensively for customer visits, site trials, distributor development and business development activities.