Sales Lead

Job description

## TL;DR Run the full sales motion end-to-end: source → reach out → qualify → pitch → close. You bring digital-marketing / SEO subject-matter expertise and the grit to send 50 cold messages a day. The last 10% of every sale is SME judgment — that's why this isn't a generic SDR seat. ## Why this role exists Sales today is founder-led, end to end. We need a counterpart who can run the same motion, because at our stage the front end and the close are part of the same conversation. We want someone with real digital-marketing or SEO chops so prospects feel they're talking to a peer, not a script. ## What you'll do - **Top of funnel.** Build target lists by ICP (specialty SMB services in the $1–10M range). Run outbound across email, LinkedIn, Instagram, cold calling. Test angles weekly. - **Qualify ruthlessly.** Fit + timing + problem intensity. We'd rather skip a marginal call than waste the slot. - **Own the sales materials.** Pre-call decks, case-study one-pagers, follow-up artifacts. We have internal agents that produce a lot of this for you — your job is to use them, give them better inputs, and review the output before it goes out. - **Run pitches and close.** Bring SEO and digital-marketing depth to the conversation. Prospects need to feel you actually understand their problem. - **Feed market signal back.** Objections that recur, language that lands, ICP refinements, pricing pushback. Weekly digest into the team. - **Keep the CRM honest.** Stages, notes, next steps. No dropped balls. ## Profile we're optimizing for - Scrappy, young-ish in their career, hungry. Bias toward action. - Has done agency or SEO/digital-marketing work — enough to talk credibly about audits, sitemaps, backlinks, AI-Overview optimization, content strategy. - Comfortable with outbound volume and rejection. - AI-native (drafts sequences and personalization with Claude, doesn't grind them out manually). - Cares about systems, not just hitting today's number. ## Success looks like (first 90 days) - Owns a meaningful share of new outbound volume by end of month 1. - Books and runs discovery calls independently. - First closes attributable to your pipeline by month 3. - A working library of pitch materials and objection responses, kept current. ## Hard requirements - 1–4 years in sales or sales-adjacent roles, with at least some agency / digital marketing / SEO exposure. - Strong written communication (the bar is high — we'll judge it from your outreach to us). - Organized follow-up habits. You don't drop balls. - Comfortable closing, or comfortable becoming comfortable closing fast. ## Nice to have - Direct SEO sales experience. - Familiarity with Apollo, Clay, Instantly, Lemlist, and similar. - Comfort on camera for short video DMs / Loom follow-ups. ## Compensation Base + commission tied to closed-won, with a bonus on qualified meetings booked. We'll share specifics in the first call. We want this to be a real career bet, not a churn-and-burn SDR seat. ## Logistics - Remote-friendly - Works closely with the founding team and the Growth Lead.