Position: Sales ManagerWorking Hours & Conditions: Aligned with UK hours; full-time - remote (UK travel required)ROLE OVERVIEW:We are seeking a commercially driven Sales Manager to build, lead and scale the client's outbound sales function.This is a hands-on leadership role responsible for managing a team of four Business Development Executives, developing a high-performance sales culture, and owning the full sales cycle from lead generation to client handover.You will ensure all activity is accurately managed through Genie AI CRM, maintain strong client communication, and act as the key commercial link between the client and its customers.This role is central to building the client's commercial engine, driving new business growth, strengthening client relationships, and scaling a high-performing outsourced sales operation.RESPONSIBILITIES:Sales Leadership:Lead, coach and develop a team of 4 Sales ExecutivesBuild and embed a structured outbound sales processSet and manage daily, weekly and monthly targetsRun daily sales meetings and coaching sessionsMonitor KPIs and individual performanceConduct regular 1:1 reviewsImplement incentives and performance improvement plansDrive a high-performance, accountable sales cultureCRM Management - Genie AI:Ensure all leads, opportunities and activity are fully recordedMaintain accurate and up-to-date pipelinesOversee progression of opportunities through sales stagesEnsure tasks, follow-ups and communications are loggedDeliver accurate forecasting and weekly pipeline reportingMaintain dashboards for leadership visibilityMaximise use of AI automation to improve efficiencyDrive 100% CRM adoption across the teamSales Process Ownership:Design and optimise a scalable outbound sales framework covering:Prospecting and researchLead qualificationOutbound calling, email and LinkedIn campaignsProposal creation and follow-upNegotiation and closingClient onboarding and handoverEnsure consistent progression through defined sales stagesClient Relationship Management:Act as key commercial contact for assigned clientsRun weekly client review meetingsReport on performance, pipeline and activityIdentify growth opportunities and upsell potentialPresent campaign results and insightsResolve commercial issuesBuild long-term strategic relationshipsEnsure high levels of client satisfactionCOMMERCIAL PERFORMANCE:Accountable for delivering:New business revenueGross profit targetsConversion ratesClient retentionSales productivityForecast accuracyPipeline growthCustomer satisfactionLEADERSHIP RESPONSIBILITIES:Lead by example and set performance standardsInspire and maintain high performanceCoach and develop underperforming team membersPromote continuous improvement and learningMaintain professionalism and process complianceBuild a collaborative, accountable sales cultureRequirementsQUALIFICATIONS:Essential (Required):5+ years B2B sales management experienceProven success managing outbound sales teamsStrong leadership and coaching capabilityCRM experience pipeline and forecasting managementStrong commercial awarenessExcellent communication and negotiation skillsStrong organisational and analytical abilityHigh attention to detailDesirable (Preferred but not Required):Logistics, transport or fulfilment sector experience3PL or home delivery knowledgeExperience with AI-enabled CRM systemsBackground in outsourced sales or consultancyCommercial account management experiencePersonal Attributes:Commercially driven and results focusedHighly organised and structuredPositive, energetic and resilientProfessional and customer focusedAnalytical and data-drivenInnovative and improvement-mindedStrong natural leaderPassionate about developing peopleKEY PERFORMANCE INDICATORS (KPIs):Team revenue and gross profitQualified appointments generatedProposal conversion rateNew client acquisitionCRM accuracy and complianceWeekly pipeline valueSales cycle lengthClient retention and satisfactionTeam activity levelsCoaching and development impactSUCCESS AT FIRST 90 DAYS:Establish a structured outbound sales processFully implement Genie AI CRM across the teamRecruit/onboard 4 Sales Executives if requiredIntroduce KPI reporting and performance trackingBuild sales playbooks and call frameworksLaunch weekly client review meetingsDeliver accurate pipeline forecastingImprove lead generation and conversion performanceSUCCESS AFTER 12 MONTHS:Fully operational, high-performing sales team of 4Consistent delivery of revenue and profit targetsFully embedded, data-driven sales culture100% CRM compliance across the teamStrong client retention and satisfactionAccurate forecasting and scalable sales structureEstablished foundation for continued commercial growth
Position: Sales Manager
Working Hours & Conditions: Aligned with UK hours; full-time - remote (UK travel required)
ROLE OVERVIEW:
We are seeking a commercially driven Sales Manager to build, lead and scale the client's outbound sales function.
This is a hands-on leadership role responsible for managing a team of four Business Development Executives, developing a high-performance sales culture, and owning the full sales cycle from lead generation to client handover.
You will ensure all activity is accurately managed through Genie AI CRM, maintain strong client communication, and act as the key commercial link between the client and its customers.
This role is central to building the client's commercial engine, driving new business growth, strengthening client relationships, and scaling a high-performing outsourced sales operation.
RESPONSIBILITIES:
- Sales Leadership:
- Lead, coach and develop a team of 4 Sales Executives
- Build and embed a structured outbound sales process
- Set and manage daily, weekly and monthly targets
- Run daily sales meetings and coaching sessions
- Monitor KPIs and individual performance
- Conduct regular 1:1 reviews
- Implement incentives and performance improvement plans
- Drive a high-performance, accountable sales culture
- CRM Management - Genie AI:
- Ensure all leads, opportunities and activity are fully recorded
- Maintain accurate and up-to-date pipelines
- Oversee progression of opportunities through sales stages
- Ensure tasks, follow-ups and communications are logged
- Deliver accurate forecasting and weekly pipeline reporting
- Maintain dashboards for leadership visibility
- Maximise use of AI automation to improve efficiency
- Drive 100% CRM adoption across the team
- Sales Process Ownership:
- Design and optimise a scalable outbound sales framework covering:
- Prospecting and research
- Lead qualification
- Outbound calling, email and LinkedIn campaigns
- Proposal creation and follow-up
- Negotiation and closing
- Client onboarding and handover
- Ensure consistent progression through defined sales stages
- Client Relationship Management:
- Act as key commercial contact for assigned clients
- Run weekly client review meetings
- Report on performance, pipeline and activity
- Identify growth opportunities and upsell potential
- Present campaign results and insights
- Resolve commercial issues
- Build long-term strategic relationships
- Ensure high levels of client satisfaction
COMMERCIAL PERFORMANCE:
- Accountable for delivering:
- New business revenue
- Gross profit targets
- Conversion rates
- Client retention
- Sales productivity
- Forecast accuracy
- Pipeline growth
- Customer satisfaction
LEADERSHIP RESPONSIBILITIES:
- Lead by example and set performance standards
- Inspire and maintain high performance
- Coach and develop underperforming team members
- Promote continuous improvement and learning
- Maintain professionalism and process compliance
- Build a collaborative, accountable sales culture
Requirements
QUALIFICATIONS:
- Essential (Required):
- 5+ years B2B sales management experience
- Proven success managing outbound sales teams
- Strong leadership and coaching capability
- CRM experience pipeline and forecasting management
- Strong commercial awareness
- Excellent communication and negotiation skills
- Strong organisational and analytical ability
- High attention to detail
- Desirable (Preferred but not Required):
- Logistics, transport or fulfilment sector experience
- 3PL or home delivery knowledge
- Experience with AI-enabled CRM systems
- Background in outsourced sales or consultancy
- Commercial account management experience
- Personal Attributes:
- Commercially driven and results focused
- Highly organised and structured
- Positive, energetic and resilient
- Professional and customer focused
- Analytical and data-driven
- Innovative and improvement-minded
- Strong natural leader
- Passionate about developing people
KEY PERFORMANCE INDICATORS (KPIs):
- Team revenue and gross profit
- Qualified appointments generated
- Proposal conversion rate
- New client acquisition
- CRM accuracy and compliance
- Weekly pipeline value
- Sales cycle length
- Client retention and satisfaction
- Team activity levels
- Coaching and development impact
SUCCESS AT FIRST 90 DAYS:
- Establish a structured outbound sales process
- Fully implement Genie AI CRM across the team
- Recruit/onboard 4 Sales Executives if required
- Introduce KPI reporting and performance tracking
- Build sales playbooks and call frameworks
- Launch weekly client review meetings
- Deliver accurate pipeline forecasting
- Improve lead generation and conversion performance
SUCCESS AFTER 12 MONTHS:
- Fully operational, high-performing sales team of 4
- Consistent delivery of revenue and profit targets
- Fully embedded, data-driven sales culture
- 100% CRM compliance across the team
- Strong client retention and satisfaction
- Accurate forecasting and scalable sales structure
- Established foundation for continued commercial growth
