Sales/Marketing Coordinator

Job description

Your Responsibilities: Ensure internal coordination serving as a project manager to remove blockers and ensure timely delivery of GTM projects and initiatives Work with GTM team to produce assets needed to drive engagement and demand Write, edit, and publish online website content Manage pipeline of deliverables and ensure on time delivery - holding all participating parties accountable Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation Prepare marketing activity reports and metrics for measuring program success Collaborate cross-functionally with business units, stakeholders Represent leadership, professionalism, and integrity; address large and small tasks with a hands-on, can-do attitude, and enhance mission and culture Plan the brand’s appearance in trade shows by identifying, assembling, and coordinating requirements Enable sales, customer success and partners by developing relevant content and internal documents to help market-facing personnel Create and execute a content strategy that supports all stages of the buying journey through the channels and formats most wanted by prospects by working closely with the GTM team Developing clear and crisp positioning to guide messaging and go-to-market content strategies Repurpose and genericize materials put together for specific prospects to leverage with similar prospects and layer into marketing materials to promote new leads engagement / interest Create, implement, and refine content to drive awareness and engagement Support demand generation activities for B2B sales Deep understanding of various marketing tools and constant curiosity to keep up with the latest marketing trends Assist with website redevelopment - working closely with Product Marketing and Brand to ensure the continued evolution and optimization of our website with use case and vertical segmentation Select and manage external agencies — creative & communications— to complement existing skills and meet specific goals and deliver projects on time Requirements: 5+ years of marketing experience Previous growth stage startup Skilled in copywriting, SEO, graphic design, email marketing, social media, and digital marketing Experienced storyteller - ability to create compelling narratives Experience developing action plans that hit customer acquisition targets High level of comfort working in a startup environment:, ambiguous, and an attitude to solving tough problems Strong decision making skills Experience managing cross functional projects and managing collaboration Comfortable managing ever changing priorities Complex problem solving skills Bonus points if you have familiarity with the CX market