Sales & Marketing Engagement Specialist

Job description

Sales & Marketing Engagement Specialist Join us in caring for the most important people on Earth. We reward hard – working and caring professionals with competitive pay, great benefits, and career growth opportunities. Support full occupancy goals and maintain a qualified prospect list for each of St. Ann’s Community’s Independent Living cottages and apartments, Assisted Living apartments, and Memory Care apartments. This position provides hands-on sales support, builds relationships with prospective residents and families, and coordinates welcoming transitions into the community. St. Ann’s Community Offers: • Salary range - $58k - $66k/year • Full time (37.5hrs/wk.) • Health, Dental and Vision plans available • Tuition Reimbursement and Scholarship Opportunities • Employer paid Life insurance • 403(b) with company contribution • Catholic school tuition assistance Job Description: • Sales Support & Marketing • Create personalized tour experiences that mirror the “Full of Life” essence at the St. Ann’s Communities through resident connections, elevated activities, and authentic experiences. • Assist in conducting tours, entering complete prospect data into CRM, then a warm handoff to sales representatives to match community to individual prospect’s interests and needs. • Support next steps for prospects, including electronic communication and other marketing initiatives. As requested, respond to inquiries and follow up through calls and scheduled appointments. • Cultivate prospect relationships over a sales cycle that may extend from one month to two years. • Collect and maintain accurate prospect and resident data in the CRM, including needs, hobbies, friend matching, preferences, timing, interactions, and next steps. Keep follow-up tasks current and support nurturing campaigns. • Advance qualified prospects toward move-in and maintain active prospect lists for each living option. Work with sales and housing teams toward agreed inquiry, tour, conversion, move-in checklists, and occupancy goals. • Provide accurate weekly reports to the CMO on inquiries, tours, follow-up activity, lead progression, waiting lists, and barriers to move-in across all St. Ann’s campuses. Meet with sales representatives to ensure that data provided to the CMO is up-to-date and accurate. Prospect Outreach Events • Organize and attend open houses, prospective resident events, and other recruitment activities. Coordinate invitations, registrations, materials, advertising, logistics, and post-event follow-up, with occasional evening or weekend availability as needed. • Engage with care providers, referral partners, and other professionals to facilitate informed decisions and smooth transitions. Incoming Resident Communications • Support internal departments to prepare for incoming residents, including apartment or cottage readiness, move-in logistics, welcome arrangements, and timely handoffs of relevant information. • Conduct interviews with new residents to learn about their interests, preferences, and experiences; share appropriate information with teams supporting their welcome and engagement. • Update digital display screens and message boards with timely, accurate, brand-aligned information. Use Canva to prepare or adapt approved materials for tours, events, and resident communications. • Protect confidential prospect and resident information and follow organizational policies for data handling, consent, and use of resident stories or images. • Participate in St. ANNbassadors activities as assigned, and as capacity allows. Candidate Requirements: • Ability to float between both Irondequoit and Webster campuses • Three years of experience in hospitality, real estate, social work, healthcare, or senior care sales, with experience serving clients, guests, residents, or families. • Three years of experience using CRM systems to manage contacts, document interactions, track follow-up, and support relationship development. WelcomeHome or equivalent experience is preferred. • Strong written communication skills. • Senior living sales experience is preferred, including demonstrated success converting inquiries into tours and move-ins and achieving occupancy/sales goals. • Compassion for older adults and families during sensitive transitions; ability to sustain relationships over a six-month to two-year sales cycle while managing immediate priorities. • Strong organizational and multitasking skills, accurate data collection and recordkeeping, and a practical approach to solving problems. • Desire and ability to collaborate with internal departments, care providers, and professional partners to resolve issues and coordinate smooth transitions. • Social media experience, including ability to capture authentic, joy-filled moments via photo and video. Technology Skills Proficiency with Microsoft Office Suite, Teams, and SharePoint; working knowledge of Canva, PointClickCare (PCC), CRM, and AI tools such as Claude or ChatGPT. Use technology to organize work, support communication, and maintain accurate information in accordance with organizational privacy and data policies. Personal Qualities Positive, helpful, organized, and motivated to win as a team. Take ownership of next steps, follow through on commitments, and solve problems proactively. Balance persistence with empathy and respect for each family’s timing. Bring strong listening and communication skills, attention to detail, and pride in helping residents find a community where they can thrive. Join us in Caring for the Most Important People on Earth. The employment policy of St. Ann’s Community is to provide equal opportunity to all persons. Our company, therefore, has made a commitment to equal employment opportunity through a positive and continuing Affirmative Action Program. No employee or applicant for employment will be discriminated against because of race, color, religion, sex, national origin, age, disability, veteran status or any other Federal or State legally-protected classes.