Sales & Marketing Manager - Migraine (Romania)

Job description

The Sales & Marketing Manager – Migraine owns the end-to-end commercial strategy and execution of the Migraine business, leading the in-field team and building an integrated OOP ecosystem across pharmacies, HCPs, digital channels and patients. The role combines people leadership, brand strategy, commercial partnership development and P&L accountability to accelerate patient access and sustainable business growth. Key Responsibilities: 1. Commercial Strategy & Business Ownership • Own the Migraine commercial strategy and business performance, translating brand ambition into clear priorities and execution plans. • Lead the OOP go-to-market strategy, with strong focus on patient access, demand generation, conversion and sustainable growth. • Own key business KPIs including sales, market share, OOP penetration, patient activation, pharmacy coverage and productivity. • Continuously identify growth opportunities and adapt resource allocation based on market dynamics and performance. 2. In-Field Team Leadership • Directly lead, coach and develop the Migraine Product Specialist field team, setting clear objectives, territories, KPIs and performance expectations. • Translate national strategy into simple and actionable field priorities across pharmacies and relevant HCP stakeholders. • Conduct regular field coaching, performance reviews and business planning to drive execution excellence. • Build a high-performance, agile and entrepreneurial culture focused on accountability and customer/patient impact. 3. Pharmacy Strategy & Commercial Partnerships • Own the strategic approach to pharmacy chains and key pharmacy accounts as a critical component of the OOP business model. • Lead the framework for commercial agreements and strategic partnerships with pharmacies, working cross-functionally with Finance, Legal/Compliance and other relevant functions. • Define pharmacy segmentation, targeting, activation standards and KPIs. • Ensure strong product availability, appropriate distribution and execution of agreed commercial initiatives. • Monitor sell-in/sell-out, availability, activation and account productivity, identifying opportunities to improve OOP conversion. 4. Integrated Marketing & Omnichannel Execution • Develop and execute the annual Migraine Brand Plan, integrating field, digital, pharmacy, HCP and patient-facing strategies where permitted. • Design an integrated customer journey connecting patients, pharmacists, GPs, neurologists and migraine specialists. • Lead omnichannel execution and ensure consistency of messaging and customer experience across touchpoints. • Use data, CRM insights and market intelligence to continuously optimize segmentation, targeting and channel mix. 5. Patient Journey & Market Development • Develop a deep understanding of the migraine patient journey and identify barriers from symptom recognition → consultation → prescription → pharmacy → treatment initiation/continuation. • Lead initiatives that improve migraine awareness, patient activation and appropriate linkage to healthcare professionals. • Identify and address potential prescription-to-purchase leakage, particularly around availability, affordability and pharmacy readiness. • Translate insights from patients, pharmacies and HCPs into actionable commercial opportunities. 6. Cross-Functional & Financial Leadership • Lead cross-functional alignment across Sales, Marketing, Medical, Market Access, Finance, Supply, Digital and Legal/Compliance. • Own commercial forecasting, budget allocation and ROI assessment, ensuring resources are directed toward the highest-impact activities. • Ensure supply and demand planning supports the OOP growth ambition and pharmacy strategy. • Maintain execution fully aligned with applicable regulations, industry codes and company compliance standards. • Role model the AbbVie Ways of Working. Bachelor's degree (health science related field preferred) Commercial experience within pharmaceutical/healthcare industry – understands segmentation, positioning, customer journeys and demand generation People leadership – can transform strategy into field behaviour and develop a strong specialist team Entrepreneurial and growth mindset – comfortable building a new market and adapting quickly based on insights rather than waiting for an established playbook. Pharmacy and customer partnership capability - able to think about pharmacies as strategic business partners and patient access stakeholders Data driven decision making – uses sales, market, CRM and pharmacy data to identify opportunities, prioritize accounts and continuously optimize execution. Marketing excellence – able to build segmentation, targeting, positioning, customer journeys, brand plans and activation strategies and translate them into execution. Digital mindset – integrates face to face, digital, CRM, remote engagement and patient activation. Knowledge of primary care and specialty care areas – preferred Competent in flexing leadership & communication style Strong data literacy & analysis skillset AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: About AbbVie AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . Follow @abbvie on LinkedIn, Facebook , Instagram , X and YouTube.