Sales Specialist - Product

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world. This Position reports to: Sales Manager What we believe in At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. That's our story. Make it your story. Your role and responsibilities In this role, you will have the opportunity to be responsible for the sales of products/systems/services within a designated market/division, in line with the division strategy. Each day, you will meet both qualitative and quantitative sales targets to ensure sustainable order growth, revenues, profitability, market share, and customer satisfaction. You will also use your skills by identifying and developing new sales opportunities. The work model for the role is: #Li-Onsite As a Sales Engineer, you will manage the post-sales performance of ELSP & ELSB Products in Faridabad (NCR), India, specifying and implementing effective Panel Builder channel initiatives in line with global strategy. You will be mainly accountable for: Territory & Business Development: Manage coverage of Panel Builders, Key Industries, Building, Utility End Users, and influencers; identify new business opportunities and develop strategies to reach regional sales targets. Sales Pipeline & Market Intelligence: Build and maintain a healthy opportunity pipeline, provide accurate sales forecasts, and share relevant market intelligence and customer insights with the Sales and Marketing teams. Customer & Channel Management: Develop good, long-term relationships with Panel Builders and Channel Partners by understanding customer needs, resolving issues, ensuring a positive customer experience, and acting as a trusted technical partner. Partner Expansion & Business Growth: Expand the expansion of IEC 61439-compliant partners in the assigned territory, promote new products and digitalization solutions across ELSP & ELSB, and conduct product promotion events and technical seminars. Order Fulfillment & Cross-Functional Collaboration: Coordinate material delivery and after-sales service for Panel Builders, ensure effective information flow across sales activities, and collaborate with internal teams to deliver seamless customer support and business results. Qualifications for the role: Sales Experience: 5–10 years of relevant experience in Sales, with solid exposure to the LV Switchgear market in the NCR region. Product Knowledge: Solid knowledge and practical experience in Low Voltage Equipment, LV Switchgear, and Electrical Distribution solutions. Industrial Segment Knowledge: Good understanding of the Industrial customer segment, market dynamics, customer requirements, and electrical distribution applications. Direct Sales & Business Development: Demonstrated experience in direct sales, account management, business development, and cross-selling to meet sales and revenue targets. CRM & Sales Operations: Working knowledge of SFDC/CRM operations, including opportunity management, sales pipeline tracking, forecasting, and maintaining customer information. Customer & Communication Skills: Solid written, verbal, communication, presentation, and negotiation skills, with a customer-centered mindset and an initiative-driven approach. Educational Qualification: BE/B.Tech or higher qualification in Electrical or Electronics Engineering from a full-time, regular program, with relevant industry experience. More about us ABB Smart Buildings enables optimization of energy efficiency, safety, security and comfort for any building type, through new installations or retrofit solutions. The Division offers integrated digital technologies to control HVAC, lighting, shutters, and security, in addition to energy distribution solutions including DIN rail products, enclosures and emergency lighting through to industrial plugs and sockets and conventional wiring accessories, accommodating for single family homes, multiple dwellings, commercial buildings, infrastructure and industrial applications. The Division’s highly innovative technologies and digital solutions serve rising global demand among real estate developers, owners, and investors for smart building technologies that optimize energy distribution and building automation. The scalable solutions aim to deliver significant sustainable and financial benefits, meeting social and environmental demands, while being able to address even the most complex of customers’ carbon reduction strategies. Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. We welcome people from all backgrounds and experiences. Ready to make an impact? Apply today or visit to learn more about the impact of our solutions across the globe. Recruitment Fraud Warning ABB never asks for payment from job applicants. All genuine job offers follow a formal application and interview process. View current job openings and apply at: For more information, read our full fraud warning notice at: