Salesforce Marketing Senior Manager

The Practice – A Brief Sketch The Strategy & Consulting Global Network Song practice is aligned to the Global Network Practice of Accenture and works with clients across their marketing, sales, and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner. 💻 You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. As part of the team, you will drive the following · Developing Account based marketing programs (ABM) · Designing interventions to drive customer acquisition / customer engagement. · Managing full spectrum of Marketing program execution from strategy definition to delivery in Salesforce Marketing capabilities like SFMC/Pardot, personalization, CDP etc. · Lead and managed at least 2 large transformation programs spanning across multiple geographies. · Extensive experience and hands-on role in conducting requirement gathering and design workshops, preparing solution and functional blueprint, leading, and coordinating solution design and deployment across multi-dimensional team. · Monitoring trends, analyzing data, to optimize marketing campaigns. · Identifying marketing process improvement opportunities and re-define the processes. · Developing business case for campaign strategies, technology solutions. · Solution for large Marketing transformation programs with salesforce marketing solutions. · Developing / supporting development of MarTech/AdTech platform technology. · Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects. 📢📢 Bring your best skills forward to excel at the role: · Hands-on experience of SFMC/ Pardot / Personalization/ CDP / Loyalty etc. · Good Consulting experience is preferred. · Experience in working with middle to senior management levels within existing organization / client organizations. · Excellent oral and written communication skills · Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results. · Highly organized, proven ability to develop efficient processes that elevate team performance and drive results. · Proven success in navigating global matrixed environments and / or experience in client facing roles. · Ability to work effectively in a remote, virtual, global environment. · Ability to work in a fast paced and unstructured environment. · Exposure to the process of developing capabilit Your experience counts! · Overall experience of 12+ years in designing / managing marketing campaigns with at least 10+ years of hands-on/functional consultant experience in Salesforce Marketing Cloud/ Pardot implementation with deep functional, industry and client facing experience · Should be certified in Salesforce Marketing Cloud/Pardot · Experience with CRM, Marketing software, Channel integration, Real Time Decisioning is desirable. · Strong understanding of how digital channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel. · Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations. · Ability to use insights for campaign and strategy optimization. · Experience with organizing 1st, 2nd, 3rd party data, segments, and campaign setup. · Ability to drive the engagement with minimal supervisor involvement and should be able to work independently from onshore/offshore. · Ability to establish and build on working relationships effectively. · Experience in managing small / mid-sized teams. · Experience in working with middle to senior management levels within existing organization / client organizations. · Strong experience in shaping and driving engagements and ability to lead project teams. ¿Querés saber un poco más? ¡Te adelantamos parte de nuestros grandes beneficios! 🍔 Pedidos Ya 👩‍⚕️ Prepaga Swiss Medical sin costo para vos y tu grupo familiar primario 💻 Reintegro de Conectividad 💪 Gimnasio 100% Bonificado 🌎 Vacaciones Flex 💯 Jornada Flex 📚 Certificaciones bonificadas 🎂 Día de cumpleaños libre 🏆 Bonos 🗓 Accenture Days 🤟🏽 Paquete de beneficios flexibles 👨‍👩‍👦‍👦 Licencias de Paternidad & Maternidad Extendida 💰 Ayuda Económica para Guardería …y muchos ➕ ! ¡Hacé crecer tu carrera! 🌈 EN ACCENTURE, LA IGUALDAD IMPULSA LA INNOVACIÓN ¿Sabías que Accenture fue elegida la compañía más diversa e inclusiva del mundo? Creemos que la fuerza laboral del futuro es una fuerza igualitaria. Todas las decisiones referidas al proceso de selección de empleo se tomarán sin hacer distinción, exclusión o preferencia alguna basada en motivos de raza, color, género, orientación sexual, discapacidad, edad, religión, opinión política o sindical, nacionalidad u origen socioeconómico ni ninguna otra prevista en la legislación vigente, que tengan por efecto anular o alterar la igualdad de oportunidades o de trato entre los candidatos. About Accenture Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at Declaración de igualdad de oportunidades en el empleo Creemos que nadie debe ser discriminado por sus diferencias. Todas las decisiones de empleo se tomarán sin importar la edad, raza, credo, color, religión, sexo, origen nacional, ascendencia, discapacidad, condición de veterano militar, orientación sexual, identidad o expresión de género, información genética, estado civil, ciudadanía ni ningún otro criterio protegido por la legislación aplicable. Nuestra rica diversidad nos hace más innovadores, competitivos y creativos, lo que nos permite servir mejor a nuestros clientes y comunidades.