Salesforce Platform & Pardot Manager

Job Title: Salesforce Platform & Pardot Manager

Department: Revenue Operations

About the Role:

The Salesforce Platform & Pardot (SPP) Manager brings deep expertise in Salesforce administration, combining hands-on platform management with strategic ownership. They leverage AI to enhance automation, data quality, and decision-making across GTM teams. They also bring strong experience with Pardot (Marketing Cloud Account Engagement), managing marketing automation, lead lifecycle, and campaign performance while ensuring alignment across Marketing, Sales, and Revenue Operations. SPP Manager thrives balancing ticket support, platform enhancements, and strategic optimization initiatives while working independently to drive results in a collaborative, cross-functional environment. The right person is energized by building and scaling new capabilities, brings strong B2B SaaS experience, and partners closely across Marketing, Sales, Operations, and external vendors to deliver scalable solutions that improve business outcomes.

What You'll Do:

Salesforce Platform, Pardot & Marketing Automation

• Own and optimize the organization’s Salesforce ecosystem, including Sales Cloud, CPQ, and Pardot (Marketing Cloud Account Engagement), ensuring scalable support for demand generation, lead lifecycle management, and revenue operations.
• Lead administration of multiple Pardot instances, including campaign architecture, segmentation, engagement programs, lead scoring/grading, and marketing attribution.
• Support users through ticket resolution, documentation, training, and enablement resources that drive platform adoption and operational efficiency.

Platform Architecture, Automation & Integrations

• Design and implement scalable Salesforce solutions using flows, automation, validation rules, and AI-driven capabilities.
• Manage integrations across the MarTech ecosystem to ensure seamless lead flow, campaign tracking, data integrity, and cross-platform interoperability.
• Identify opportunities to improve operational efficiency, forecasting, and business scalability through automation and emerging AI technologies.

Data, Reporting & Revenue Insights

• Establish and maintain strong data governance standards across Salesforce and Pardot.
• Develop reporting frameworks, dashboards, and attribution models that improve pipeline visibility, business intelligence, and decision-making across Marketing, Sales, and Revenue Operations.

Cross-Functional Partnership & Enablement

• Partner closely with Marketing, Sales, Customer Success, and RevOps leadership to align systems and processes with GTM strategy.
• Serve as a subject matter expert for Salesforce and Pardot, supporting end users, driving platform adoption, delivering documentation and training, and balancing day-to-day support with strategic optimization initiatives.

You’re a great fit for this role if:

• 5+ years of Salesforce administration experience, with 2 years of day to day hands on experience with Pardot
• Deep hands-on experience with Salesforce and Pardot configuration and automation
• Experience with Sales Cloud and reporting/analytics
• Proven ability to manage both support and strategic initiatives
• Demonstrated experience leveraging AI tools to drive measurable business outcomes, such as:
  • Reducing manual work through automation
  • Improving data quality or enrichment
  • Enhancing reporting, forecasting, or segmentation
  • Increasing sales or operational efficiency

Preferred Experience

• Strong MarTech background with hands-on expertise in Pardot (Marketing Cloud Account Engagement), including campaign management, lead scoring, engagement programs, and Salesforce-Pardot connector configuration; experience with other marketing automation platforms (HubSpot, Marketo) a plus
• Familiarity with Apex or programmatic solutions
• Experience with business intelligence tools
• Experience with Salesforce AI capabilities (e.g., Einstein) or similar platforms
• Project management and agile/sprint experience

Licenses and Certifications

• Salesforce Certified Administrator (required)
• Salesforce Advanced Administrator (preferred)

Our Mission:

Unite Us’ mission is to unlock the potential of every community. Our co-founders started Unite Us in 2013 to serve the people they served with. They witnessed firsthand the barriers and inefficiencies in trying to navigate health and social services, and set out to improve that experience for veterans and their families. Unite Us quickly expanded to serving all people who need connections to care across our country. Through Unite Us’ national network and software, community-based organizations, government agencies, and healthcare organizations are all connected to better collaborate to meet the needs of the individuals in their communities. We drive the collaboration to predict, deliver, and pay for services that impact whole-person health. If you want to do well and do good, join Unite Us.

Environmental Job Requirements and Working Conditions:

• This position is remote, U.S. based.
• The target pay range for this role is: $100,000-$122,500. This salary range represents our target hiring range for this role. The proposed salary will be dependent on the candidate's skills, experience, and competencies, as well as location.
• All team members will be required to pass a background check which includes criminal, employment, and education verification

Benefits provided by Unite Us:

Medical, Dental, and Vision

We offer insurance to team members and eligible partners and dependents, including unlimited virtual mental health and acute medical visits.

Wellness

Mental health benefits, such as the Employee Assistance Program (EAP) and wellness platform subscription, are available to all team members.

Flexible Time Off

Take what you need, including volunteer days and mental health days. We also offer 14 paid, company-wide holidays.

Paid Parental Leave

Adoptive parents are included.

Employee Resource Groups

Join our ERGs to connect and engage with colleagues, like Military Veterans

Spending Accounts

We offer tax-advantaged health savings accounts (HSAs), flexible spending accounts (FSAs), and commuter benefits.

401(k) + Employer Match

Enjoy matching, immediate vesting and financial wellness resources

Additional Benefits

Life and AD&D - a company paid benefit, with the option to purchase additional coverage for yourself and your dependents

Disability Coverage

Accident Insurance

Pet Insurance

As part of this work at home job, we will provide you with all the necessary equipment to perform your duties, including a computer, mouse, keyboard as well as other items on our approved list of WFH supplies.

Unite Us is committed to building a diverse team and fostering an inclusive culture, and is proud to be an equal opportunity employer. We embrace and encourage our employees' differences in race, religion, color, national origin, gender, family status, sexual orientation, gender identity, gender expression, age, veteran status, disability, pregnancy, medical conditions, and other characteristics. If you require assistance in applying for open positions due to a disability please email us at peopleops@uniteus.com to request an accommodation.

#LI-Remote