School Relationship Manager (based in Hanoi)

Job description

About the Role We are looking for a talented School Relationship Manager (based in Hanoi) to join our team who will be serving as the primary contact for key customers. This position will be responsible for managing relationships, identifying opportunities, and supporting business growth for curriculum and qualifications through solution-led marketing techniques to generate the new business for Oxford AQA. Key Responsibilities: Territory Performance & Marketing Strategy Responsible for meeting performance targets in the territory, and regularly fielding pipeline to the Area Manager. Working with Area Manager to help devise and implement specific strategies to exploit key opportunities and build business across the territory. Monitoring market trends and providing regular competitor feedback. Customer Relationship Management Forming the first point of contact for customers across the territory, and employing ongoing prioritisation to ‘triage’ leads, acting as the main point of contact between key clients and internal teams while passing on non-priority list-level impact opportunities to inside functions (Education Support Consultants, Customer Services, PD, etc.), allowing for focus on core responsibilities. Support OUP’s presence at important regional events and conferences, identifying opportunities and qualifying leads. Solution-Based Marketing Using solution-led techniques to help OUP UK and OxfordAQA generate new business through high level discussions with school leaders/business owners, strengthening relationships and closing adoptions. Matching whole school issues with whole school solutions, developing a thorough understanding of key clients' needs and requirements and preparing considered solutions. Maintaining a high level of competency of Core portfolio and Customer needs. Maintains a broad product focus with an ability to confidently link curriculum and assessment to front-list resources. Data and CRM Work with Education Support Consultants and Marketing functions to maintain accuracy and quality of CRM database, drive customer data collection, and promote effective use of data in all promotional campaigns. Support the evolution to a data-driven and insight-led culture across the team. Representation and Compliance All compliance guidelines are adhered to and embedded in business processes. All 3rd parties understand and adhere to our code of ethical business. Media relations are well managed and that no comments are made to the media without the required consultations. Adherence to group policies and governance standards. About You Essential: Familiarity with international school systems, curricula (e.g., British, IB, or bilingual programs), and the education sector. Ability to build and maintain strong relationships with school leaders, educators, and institutional stakeholders. Skilled in identifying customer needs and aligning them with appropriate educational solutions. Strong verbal and written communication, including the ability to present and engage effectively with senior stakeholders. Proficiency in using CRM systems to manage customer data and support marketing campaigns. Comfortable representing the organization at conferences, exhibitions, and school visits. Understanding of ethical business practices and adherence to corporate policies and governance standards. Desirable: Exposure to business processes and tools that support customer engagement and lead conversion. Experience working with marketing, product, and support teams to deliver integrated solutions. Additional language proficiency relevant to Southeast Asia is an advantage.