SDR Team Leader

Job description

Role Overview: As an SDR Team Leader, you will lead our Sales Development Representatives (SDRs), the engine driving top-of-funnel growth. Your primary mission is to ensure a consistent flow of high-quality demos and qualified leads for the sales team by combining hands-on coaching, data-driven optimization, and close collaboration with marketing and sales. Key Responsibilities: 1. Team Leadership & Coaching: • Manage and motivate the SDR team to achieve and exceed demo booking and completion targets. • Conduct weekly coaching sessions focusing on discovery, objection handling, and lead qualification. • Recruit, onboard, and train new SDRs, ensuring alignment with Signit’s sales playbook. • Develop career paths for SDRs and maintain a positive, high-performance team culture. 2. Performance & Process Optimization: • Monitor key SDR metrics such as calls, emails, connect rate, demos booked, show rate, and conversion to opportunities. • Continuously refine scripts, sequences, and outreach workflows to improve engagement and conversion rates. • Collaborate with the Sales Operations Specialist to enhance lead scoring, routing, and data quality. • Partner with Marketing to balance lead volume and campaign alignment across Enterprise and SME segments. 3. Lead Generation & Data Readiness: • Own the outbound lead generation process to ensure SDRs always have high- quality accounts and contacts. • Build and maintain target lists by segment and region using enrichment tools and AI agents. • Monitor data coverage, bounce rates, and ICP fit to ensure outbound efficiency. 4. Collaboration & Alignment: • Work with Sales Ops to automate enrichment and maintain CRM data integrity. • Partner with Marketing to optimize inbound/outbound volumes and refine targeting based on conversion trends. • Ensure seamless lead handoff to Account Executives with complete qualification details. • Share weekly funnel insights and recommendations with leadership to enhance SDR productivity and market coverage. 5. AI & Automation Enablement: • Design and manage AI agents to support prospecting, list building, data enrichment, and personalized outreach. • Continuously improve AI playbooks and prompts to enhance accuracy, tone, and conversion. • Integrate AI output into HubSpot workflows for task assignment, contact creation, and activity tracking. • Train SDRs to use AI responsibly and effectively, balancing automation with human connection. Experience in B2B SaaS or technology sales is highly preferred. • 3+ years as an SDR Team Lead or similar role, managing at least 3–5 SDRs. • Proven track record of improving SDR performance and achieving demo booking targets. • Strong experience with sales tools like HubSpot (preferred), CRM automation, and reporting. • Ability to analyze sales data, optimize conversion rates, and refine outreach strategies. • Excellent organizational and communication skills. • Fluency in Arabic and English. • Self-starter with initiative and independence. Our client is a fast-growing Saudi SaaS start-up that’s helping shape the digital trust infrastructure of the Saudi digital economy. Thousands of users rely on their platform to securely manage and sign agreements. Their vision is to become a comprehensive solution for E-signatures, digital agreements, and identity verification. Supported by investors and rapidly expanding their team and customer base, they are looking for a driven Product Manager to join their journey.