Senior Account Director, Social & Creator

Job description

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company. Job Description: Senior Account Director, Social & Creator, ZDX (Digital Team), Fixed-term Contract Job Title: Senior Account Director (or up to Associate Director level) Reports to: Director, Digital Location: Old Street, London, EC1V 9BW Type: Fixed-term contract, full-time, hybrid (minimum of 2 days in the office per week) About Zeno London Zeno London is a communications agency powered by a collective of digital natives, creative thinkers, and strategic experts. Together, we bring bold thinking and innovative execution to our clients across a wide spectrum of sectors – from consumer brands to B2B powerhouses. At the heart of our digital offer sits the ZDX team, a team of social strategists, content creators and influencer marketing specialists who shape and power digital programmes across the agency. From audience first social strategy to culturally relevant content and performance led influencer partnerships, ZDX blends insight with creativity to deliver work that drives conversation and results. Our expertise is broad, reflecting the diversity of the brands and sectors we support. About the Role We are looking for an experienced Senior Account Director or Associate Director to join the ZDX team on a maternity cover contract, leading integrated social and creator programmes for a range of clients. This is a senior client-facing role for someone who combines strategic thinking with exceptional programme leadership. You will oversee the development and delivery of social media, content and creator marketing programmes, helping clients navigate an evolving digital landscape while ensuring work is delivered to the highest standard and drives measurable impact. You'll act as a trusted advisor to clients, leading conversations around social strategy, content planning, creator partnerships and campaign performance. Working closely with account leads, strategists, creatives, paid specialists and external partners, you'll ensure programmes are integrated, effective and aligned to wider communications and business objectives. This role includes direct line management responsibility for junior members of the social and creator team and will play an important role in developing talent, maintaining delivery excellence and contributing to the continued growth of ZDX's social and creator offering. Key Responsibilities Client Leadership & Strategic Counsel Lead social and creator programmes across a portfolio of clients, providing strategic counsel and ensuring activity aligns with broader communications and business objectives. Build and maintain strong senior client relationships, acting as a trusted advisor on social media, content and creator marketing. Lead client meetings, workshops and planning sessions, confidently presenting strategies, recommendations and campaign results. Identify opportunities to expand digital scopes of work and drive integrated solutions across social, influencer, content and paid activity. Support senior agency leads in developing long-term client growth plans and digital roadmaps. Social & Creator Programme Leadership Oversee the development and execution of social media strategies, content programmes and creator partnerships across platforms including Instagram, TikTok, LinkedIn, Facebook and YouTube. Lead creator and influencer programmes from planning through execution, including talent identification, negotiations, contracting, briefing, content approvals, campaign management and reporting. Ensure content programmes are audience-led, culturally relevant and aligned with platform best practices. Work closely with creative, strategy and paid teams to develop integrated campaigns that deliver against client objectives. Maintain quality control across all social and creator output, ensuring work meets client expectations and agency standards. Performance, Insight & Optimisation Lead measurement frameworks and reporting approaches across social, creator and paid programmes. Translate campaign and platform performance into actionable insights and strategic recommendations for clients. Champion the use of social listening, audience insight and performance data to inform content and campaign planning. Stay ahead of platform developments, creator trends and emerging digital behaviours, sharing relevant insights with clients and internal teams. Support clients in understanding evolving platform opportunities, creator best practices and industry developments. Team Leadership & Capability Building Line manage and develop junior members of the ZDX team, providing regular feedback, coaching, performance management and development support. Conduct one-to-ones, development reviews and performance conversations with direct reports. Oversee workload allocation across team members, ensuring projects are appropriately resourced and delivered efficiently. Foster a collaborative and supportive team culture, helping to develop social, creator and digital capabilities across the wider agency. Support recruitment, onboarding and training of new team members where required. Champion best practice across social and creator marketing, helping raise standards and knowledge across the team. Financial & Commercial Management Manage budgets, timelines and project profitability across client programmes. Ensure projects are scoped appropriately and delivered efficiently against agreed budgets and objectives. Monitor team utilisation and resource allocation, proactively identifying challenges and solutions. Support contract renewals, scope extensions and opportunities for organic account growth. Contribute to forecasting and resource planning for social and creator accounts. Agency Leadership & Growth Contribute to new business opportunities through strategic input, proposal development, pitch participation and capability presentations. Act as a senior ambassador for ZDX within the agency, helping integrate digital thinking across teams and disciplines. Support the development of ZDX's social and creator offering, identifying new opportunities, tools and approaches that strengthen our proposition. Contribute to agency thought leadership, marketing initiatives and external profile-building opportunities where appropriate. Ideal Candidate Profile Experienced social and creator leader: 8+ years' experience in agency or in-house digital roles, with strong expertise across social media strategy, content marketing and creator partnerships. Strategic client advisor: Experienced in building senior client relationships, leading strategic conversations and translating business objectives into effective social and creator programmes. Social and creator specialist: Deep understanding of social platforms, creator marketing, content strategy and digital culture, with the ability to apply platform best practices across a variety of sectors. Commercially minded: Comfortable managing budgets, scopes, forecasting and resourcing, while identifying opportunities for account growth and integrated digital solutions. Insight-driven thinker: Able to interpret performance data, audience insight and market trends to shape recommendations and optimise campaign effectiveness. People manager and team leader: Demonstrated experience managing and developing junior team members, providing coaching, performance feedback and career development support while fostering a positive and high-performing team culture. Collaborative operator: Experienced working effectively across account management, strategy, creative, paid media and production teams to deliver integrated programmes. Adaptable and proactive: Thrives in a fast-paced agency environment, balancing multiple priorities while maintaining attention to detail and high-quality delivery. Level 08