Senior Account Executive, Digital & Web Strategy

Job description

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company. Job Description: Senior Account Executive, Digital & Web Strategy Do you enjoy understanding how people discover, experience and engage with brands online? Are you curious about how websites, content, search, social media and AI-powered discovery work together to shape the digital experience? As a Senior Account Executive, Digital & Web Strategy at Zeno, you will help develop digital strategies across websites, content, search, social media and emerging AI-driven discovery. Working closely with senior strategists and cross-functional teams, you will use research, audience insights and performance data to identify opportunities and develop recommendations that strengthen how brands show up across digital channels. This role is ideal for a curious and analytical digital strategist who enjoys both investigating complex questions and translating findings into clear recommendations. You'll have the opportunity to own strategic workstreams, contribute to client engagements and build expertise across web strategy, SEO, generative engine optimization (GEO), social media and digital performance. About the Role: Digital & Web Strategy: Support the development of integrated digital strategies across websites, content, search, social media and AI-powered discovery, connecting audience needs with client objectives and digital opportunities. Research & Digital Insights: Conduct website, content, search, social and competitive audits to identify audience behaviors, performance trends, gaps and opportunities that inform strategic recommendations. Search, SEO & AI Discovery: Support SEO and GEO strategies by analyzing search behavior, organic visibility, keywords, AI-generated responses, citation patterns and competitive performance across traditional and AI-powered search experiences. Website & Content Strategy: Contribute to website and content strategies spanning user journeys, content organization, channel roles, content priorities and optimization roadmaps. Social Media & Audience Strategy: Analyze audience behaviors, platform dynamics and social performance to help develop channel and content strategies that strengthen engagement and digital experiences. Measurement & Optimization: Analyze website, search, social and content performance to identify trends and opportunities for ongoing optimization while translating data into actionable recommendations. Client & Cross-Functional Collaboration: Develop clear client deliverables, present findings and partner with account, design, analytics, creative and digital teams to support integrated programs. About You: 3+ years of experience in digital strategy, communications, marketing or related fields, with experience across website strategy, content strategy, search, social media, audience research or digital analytics. Strong research and analytical skills with some experience translating findings into clear insights and strategic recommendations. Working knowledge of website and content strategy, including auditing, user journeys, content organization and optimization. Understanding of SEO, keyword research, organic visibility and evolving search behaviors. Familiarity with generative AI, AI-powered search and GEO, with curiosity about how these technologies are changing digital discovery. Understanding of social media strategy, including audience behavior, platform dynamics, channel roles and content performance. Experience analyzing website, search, social or content performance data to inform recommendations. Strong writing, presentation and storytelling skills with experience developing client-ready deliverables. Strong organizational and project management skills with the ability to own workstreams while collaborating with senior strategists and cross-functional teams. Curiosity about evolving digital behaviors, emerging technologies and how audiences discover and engage with brands online. Collaborative mindset with a willingness to learn, contribute ideas and continue building expertise. Preferred Qualifications: Experience with GA4, Google Search Console, SEMrush, Ahrefs or similar search and analytics platforms. Familiarity with social listening, audience intelligence or social analytics tools. Agency or consulting experience. Experience contributing to integrated digital, web or communications programs. Pay Range: $65,000-$75,000 USD/yr. An employee's pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH's total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits. Level 04 An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits. About Our Benefits Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non-temporary employees in the US. Zeno Group, Inc. provides equal employment opportunities to applicants and employees. Employment decisions are made on the basis of job-related criteria without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, marital status, age, genetic information, national origin, disability, military, or veteran status, or any other classification protected by applicable law. We invite all applicants to voluntarily self-identify their race, ethnicity, and gender. Submission of the information on this form is strictly voluntary and refusal to provide it will not subject you to any adverse treatment. Information obtained will be retained in a confidential file and separate from personnel records. This information may only be used in accordance with the provision of applicable federal laws, executive orders, and regulations. If you want more information about any of the sections, please check with a company representative.