Senior Account Executive, Health PR

Job description

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. At Edelman Health we are on a mission to help the world's largest pharmaceutical companies and healthcare brands build and safeguard trust with an ever-growing audience of stakeholders, and show how their complex products deliver the thing we all value most - life. The Health Team at Edelman strategically partner with clients to deliver global, regional and UK integrated campaigns for disease awareness, medical education, patient and employee engagement, digital communications, and much more! Key Accountabilities Client service Client centricity – Go the ‘extra mile’ to develop a strong relationship with your clients beyond the day-to-day, taking time to understand the way they like to work, flexing your style to suit your client’s. Provide your clients with Edelman value adds such as Trust and ensure your clients are invited to Edelman events. Brilliant basics – Seek out new ideas for how to improve a project or task, and present these to your senior team and client. Work with your teams to develop high-quality, strategic and creative materials. Make sure documents are easy to read and consider your clients likes/dislikes when developing a document. Flawless execution – Confidently and efficiently manage your teams, working with both senior and junior team members, to deliver good quality work that meets and exceeds client expectations, and is delivered on time and within budget. Show strong attention to detail and ensure all documents are in a client-ready format and error-free. Ensure you keep your senior team members updated and understand when to engage them. Integrated marketing fundamentals – Understand the different communications marketing activities and when/how they should be used based on a client’s business objectives. Understand which parts of the Edelman business support each activity and start to build a network of ‘go to’ experts within Edelman for each of these different activities. Insights – Keep abreast of industry developments to inform the counsel you provide to clients. Understand Edelman IP that could be used to counsel your clients on how to pursue a project or to sign-off a new project. Work with senior staff to determine when to work with the Planning Team or/and Edelman Intelligence to identify research-based insights for specific projects. Collective creativity – Encourage your teams to develop their entrepreneurial spirit and offer ideas for their projects, recognising and taking forward good ideas. Offer your assistance above and beyond your account teams to aid the development of the business as a whole. Digital fluency – Understand key channels available to our clients and how to draft effective content for each channel within the ABPI code and other relevant professional codes in addition to your client’s own social media policies. Understand when to engage specialists within the Edelman network, and show knowledge of paid and search strategies. Consultative skills – Be the primary client contact on your accounts and successfully play this role on multiple accounts. Play an active role in annual and mid-year planning for your clients, developing slides that are creative and easy to follow. Ensure you always have your clients’ objectives and strategies in mind to enable you to provide meaningful strategic guidance and sound project and business management. Financial management Business acumen – Manage your time, and that of your teams, effectively to ensure you meet all deadlines and remain within budget and forecast on all projects. Manage a medium- to large-sized project from start to finish. Run GFS project management and/or work with account teams to complete all monthly financial procedures. Accurately resource and forecast for next month and next quarter to ensure there is sufficient staff time allocated to your accounts and update forecasts to ensure these are up to date on a monthly basis. Contribute to longer-term financial planning as needed. Work with resourcing lead to address any short-term resourcing challenges. Use your knowledge and understanding of project budgets, pricing structures and rate cards to manage the finances on your accounts, including completing monthly billing on time and accurately. Ensure your budgets are tracking and forecasting as predicted. Submit accurate timesheets on time and understand service levels for your clients. Talent development and team management Empower your team members to succeed, identifying areas for growth and taking an active role in coaching and mentorship without micromanaging. Lead by example, overseeing the work of more junior staff to ensure quality while encouraging a happy and motivated work atmosphere. Continue to develop your line management skills, managing more than one line managee as a first or second line manager, setting achievable objectives and giving feedback on areas of development. Commit to your own self-improvement, via ELI and other training. Contribute constructively to 360 reviews for both yourself and team members. Identify and flag training opportunities for your team members and line managees. Become involved in team recruitment by attending the interviewing training and interviewing potential candidates alongside senior staff. Engage with the departmental ‘people’ lead and the HR department on all relevant matters for your own employment and that of your linees. undefined Brand and business building Drive organic growth within your accounts and actively support new business by contributing to RFP responses. Contribute to strategy development and idea generation, and support development of pitch decks or plans. Develop your own industry contacts, and identify and engage in networking opportunities, acting as a Brand Ambassador for Edelman to clients, colleagues and other external contacts. Understand different services Edelman can provide so that you can suggest new ideas to senior team members and clients. Assist new or junior team members with learning about Edelman’s range of services to enable them to make recommendations or suggestions to clients. Experience Experience working in PR or similar communications marketing field, with agency experience preferred. Demonstrated ability to effectively multitask, delegate and manage assignments in a fast-paced environment. Experience developing and maintaining strong relationships with clients. Record of accurate client-related finance management. Evidence of strong media, influencer and stakeholder networks. Skills Superior written and verbal communications skills. Ability to manage and inspire a team to make sound judgments. Excellent organisational and planning skills. Ability to think creatively and ensure a good level of creative output across the team. Strong media relations skills and ability to ‘sell a story’ and communicate effectively with the media or influencers. Client liaison and interface skills e.g. leading client meetings, managing day to day contact. Ability to present ideas confidently and persuasively. #LI-EC1 We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.