Senior Account Manager - Brand Marketing & Earned

Job description

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. The Company Edelman is the world’s largest communications marketing agency, with 4,500+ professionals across 65 offices worldwide. Independent and family-owned since 1952, Edelman has built its reputation on a single belief: trust is the most valuable currency a brand can earn. In the UK & Ireland, our 550+ strong team brings together specialists across Brand, Research, Corporate & Financial, Public Affairs, Science & Health , united by earned-first thinking, creativity, data and technology to drive meaningful growth for clients. The Brand Team We believe the most effective brand marketing today is earned at its core - ideas designed not just to be seen, but to be shared, talked about and participated in. Edelman Brand is operating at the heart of what we believe is the Golden Age of Earned. This is a moment where brands are built through culture, creators and communities; where earned, paid, shared and owned work together; and where AI is changing how ideas are conceived, created and scaled. Our Brand team partners with some of the world’s biggest brands to create work that earns attention, trust and influence. From integrated campaigns and creator-led platforms to culture-first storytelling and multi-market programmes , we help brands connect with audiences in ways that are relevant, distinctive and meaningful. We are a team with momentum: winning major new clients, growing existing relationships and pushing the boundaries of what Brand at Edelman can be. The Role We are looking for a Senior Account Manager, Brand to join one of the most dynamic Brand teams in the industry. Brilliant Senior Account Managers are naturally curious, organised , collaborative and excited by solving problems. They build trusted client relationships, understand how to turn insight into action, and take pride in delivering work that exceeds expectations. In this role, you will be a key day-to-day client lead and campaign driver across Brand and culture-led accounts, helping brands show up credibly and distinctively in culture. You will combine earned communications expertise with strong marketing instincts, understanding how insight, creativity, audience behaviour and cultural relevance come together to drive brand growth and influence. You should be excited by the intersection of brand marketing, culture, creators, social behaviour and earned media, with a clear understanding of how modern brands build relevance and attention beyond traditional advertising. Typical Activities Support the development of brand and cultural marketing strategies that help clients connect with audiences in relevant and meaningful ways. Translate audience, social and cultural insights into integrated campaign ideas that can earn attention organically across media, creators and communities. Help identify opportunities for brands to participate credibly in culture, trends, conversations and moments. Work closely with clients’ marketing teams to ensure communications activity aligns with wider brand and business objectives. Contribute to the development of earned-first creative ideas designed to drive conversation, advocacy and cultural impact. Understand the role of paid, creator and social amplification in extending the reach and effectiveness of earned campaigns. Bring an understanding of brand health, audience engagement and marketing effectiveness metrics alongside traditional communications KPIs. Candidate Requirements A strong interest in consumer culture, brand marketing and audience behaviour, with a clear understanding of what earns attention and drives relevance online and offline. Experience working on integrated brand campaigns that sit across communications, social, influencer, partnerships and marketing channels. An understanding of how brands grow through cultural relevance, community participation and earned influence. Strong instincts for identifying culturally resonant opportunities, trends and audience behaviours. Familiarity with modern marketing planning principles, including audience segmentation, brand positioning and channel integration. Experience collaborating with marketing, social, creator, strategy and creative teams to deliver integrated campaigns. Understanding of how earned communications contributes to broader brand and commercial outcomes. #LI-EC1 We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.