Senior Acquisition Product Manager

Job description

We are looking for a Senior Product Manager to lead our on-site acquisition funnels within our Monetization team. You will own the acquisition roadmap and its core business metrics — Billings Per Session (BPS) and Conversion Rate (CR) — designing, building, and revamping the funnels that convert website visitors into paid subscribers. You will work alongside dedicated Technical Product Managers, CRO managers, Data analysts, UX researchers, and Lifecycle specialists — each owning a piece of the acquisition ecosystem while you drive the overarching strategy and roadmap. ## **If you want to:** - Identify, research, and build new acquisition funnels tailored to specific marketing channels, user intents, or secondary product use-cases; - Validate new business cases from zero-to-one (e.g., Free Trial model) and revamp underperforming funnels; - Translate winning Proof-of-Concept experiments into scalable, permanent product experiences with clear requirements; - Design drop-off recovery and retargeting strategies (email capture, exit-intent) in partnership with Lifecycle/CRM teams; - Own and orchestrate the unified Acquisition Roadmap, integrating initiatives from Payments PMs, Activation PMs, and CRO managers; - Collaborate with Performance Marketing and User Acquisition teams to ensure message-match from ad creatives through the full funnel; - Partner with Technical Product Managers to ensure smooth execution of strategic vision across Checkout, Pricing, and other key pages; - Monitor competitor acquisition, onboarding, and monetization strategies to inform acquisition product direction. ## **And you can check off:** - Proven Product Management experience focused on Growth, Acquisition, or Monetization in a mature B2C SaaS environment; - Proven track record of owning acquisition or conversion metrics and delivering measurable improvements; - Strong fluency in product analytics, A/B testing frameworks, and data-driven decision-making; - Experience working in matrixed organisations, leading through influence across multiple domain owners; - Understanding of paid media mechanics and user acquisition economics (CAC, LTV, ROAS, CTR); - Ability to operate at both strategic (12-month roadmap) and tactical (detailed requirements, PoC-to-product) levels. ## **Bonus points if you:** - Background in behavioural economics, digital consumer psychology, or UX research; - Experience introducing or optimising Free Trial or freemium models; - Familiarity with CRM/lifecycle marketing tools and retargeting strategies; - Prior experience partnering directly with Performance Marketing teams on funnel-level attribution. ## **Here’s the deal:** - **Growth and learning opportunities:** time dedicated to learning, conferences, online learning platforms, and books for your professional development; - **Health and wellness:** we want you to feel and be your best. That's why we offer various benefits, from online workouts and a physical coach to health insurance and regular mental health checks; - **Tools of your choice:** choose the technical equipment and tools you need to do your best work; - **Community and celebrations:** get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations; - **Work-life balance:** We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world; - **More days off:** additional vacation days depending on your tenure; - **Premium Surfshark accounts:** for you, your family, and friends; - **Gross salary:** 4500-6500 Eur/month. Although it may vary depending on your skills and experience.