Senior Affiliate Creator Marketing Manager (Consultant)

Job description

**About Right Side Up** Right Side Up is a collective of premium marketing talent – with all the marketing chops and none of the agency fluff. We’re trusted by the most buzzed-about early-stage ventures, the fastest growing tech companies, and well-established Fortune 500 teams to do one thing better: GROWTH. Some of our clients include Soludos, Thigh Society, Daily Harvest, Mill, The INKEY List, Live It Up, Humble Bundle, and many others. **What We’re Looking For** We are looking for influencer marketing consultants who are passionate about the industry and want to demonstrate their expertise through contract work. As a consultant, you’ll act as a trusted extension of our team, managing clients while maintaining the flexibility of contract work. Our clients typically seek consultant opportunities with availability ranging from 10 to 40 hours per week. ### What You'll Do - Own the day-to-day management of client relationships, providing proactive communication, documentation, guidance, and expertise to client stakeholders. - Develop and execute full-funnel influencer strategies that align with client goals, whether driving awareness or conversions. - Provide full-service, end-to-end creator program management, including recruitment, gifting, contract development, negotiation, activation, and performance optimization. - Source, vet, and activate creators across various platforms, including TikTok, Meta, YouTube, Substack, etc., that align with the brand’s voice and target audiences. - Negotiate deliverables, usage rights, and compensation models with creators, striking a balance between performance goals and budget efficiency. - Partner with clients and creators on whitelisting and paid amplification campaigns, ensuring creative assets and targeting strategies maximize performance. - Build and execute compensation strategies using flat fee, CPA, or hybrid models, optimizing for performance while aligning with creator expectations and client ROI goals. - Collaborate with creators on content planning, briefs, and approvals to ensure brand consistency while maintaining creator authenticity. - Manage client budgets across campaigns, with a focus on ROI, CAC, and LTV contribution. - Provide ongoing campaign reporting and insights, highlighting creative performance, content engagement, conversion trends, and new opportunities. ### What You'll Bring - 5+ years of hands-on experience managing influencer programs with proven success in driving measurable business outcomes. - Strong understanding of influencer platforms, content formats, and creator compensation models (flat fee, affiliate commission, gifting, hybrid). - Excellent communication skills; comfortable building relationships with creators, presenting to clients, and translating campaign results into actionable insights. - An analytical mindset and ability to use data to optimize creator selection, content formats, and campaign performance. - Ability to balance strategy and execution, moving fluidly from sourcing and negotiating with creators to reporting and scaling campaigns. - A natural relationship-builder with a network of creators, agencies, and platform contacts. - Experience in some of our core verticals, such as Retail, Health & Wellness, CPG, B2B/Prosumer, FinTech, Subscription & Services. ### Bonus Experience - Experience running campaigns on TikTok Shop, Amazon Associates/Creator Connections, LTK, and ShopMy. - Background in affiliate marketing and/or solid understanding of how other marketing channels can work together to fuel growth.