Location: Remote US, NYC preferredAbout MediaRadarMediaRadar, now including the data and capabilities of Vivvix, powers the mission-critical marketing and sales decisions that drive competitive advantage. Our competitive advertising intelligence platform enables clients to achieve peak performance with always-on data and insights that span the media, creative, and business strategies of five million brands across 30+ media channels. By bringing the advertising past, present, and future into focus, our clients rapidly act on the competitive moves and emerging advertising trends impacting their business. Role OverviewThe Senior Analyst, Advertising Insights & Strategy serves as a key strategic partner to a high-value, enterprise-level financial client. This role combines hands-on data analysis with client-facing advisory work to deliver advanced advertising analytics, competitive intelligence, and macro-level market insights. Rather than focusing solely on media metrics, this analyst brings a broader market intelligence perspective, helping the client understand the consumer landscape, audience behavior, and macro trends that shape media investment. By bridging the gap between audience research and strategic execution, they ensure insights are translated into meaningful business outcomes.RequirementsResponsibilities includeAnalytics & Insights (≈60%)Partner with clients, Commercial teams, and Custom Project Managers to understand business goals and key use cases, delivering tailored analytics solutions that support strategic objectives.Conduct in-depth analyses of competitive advertising activity across current and emerging media channels to uncover market trends, share shifts, and creative strategy changes, leveraging MediaRadar paid media data and key public sources.Customize, normalize, and transform complex datasets to align with clients’ market perspectives, producing clear narratives and actionable insights.Design, implement, and oversee advanced, client-tailored reporting and analytics solutions—such as line-of-business landscape analyses, share-of-spend reports, and other customized insights, including ad hoc requests—to inform strategic planning and support data-driven decision-making.Ensure data integrity by validating accuracy, investigating anomalies, and troubleshooting discrepancies.Client Engagement & Consulting (≈40%)Serve as the primary point of contact for client stakeholders within research and competitive intelligence teams. Collaborate with clients to identify business priorities, create tailored analytics solutions, and prepare statements of work for each engagement.Lead presentations and consultation sessions to deliver insights.Partner with account and product teams to communicate client feedback and influence roadmap priorities.Partner with clients to coordinate priorities, ensure timely delivery of work, and maintain accurate records of hours spent on each project.QualificationsBachelor’s degree in Marketing, Business Analytics, Media/Communications, or a related field.3–5+ years of experience in advertising analytics, consulting, market research, media agency strategy, and/or competitive intelligence.Strong command of advertising metrics and media performance analyticsProficiency with ad intelligence and data visualization toolsExcellent communication skills with the ability to lead client conversations and present to senior stakeholders.High attention to detail, structured problem-solving approach, and ability to manage multiple priorities.Preferred Skills & ExperienceDeep Financial Sector Expertise: Proven experience working with large-scale enterprise clients in the financial services space, with a strong, hands-on understanding of complex financial products (e.g., Business Banking, Credit Cards, Wealth Management) and a working familiarity with adjacent high-value sectors like Telecom.Market Research & Intelligence Background: Ideally coming from a major market research firm, audience measurement company, or martech environment, with a proven track record of synthesizing macro-level consumer insights, audience acquisition trends, and competitive landscape analysis.Macro-Perspective Advisory: Ability to go beyond standard advertising and media metrics to advise client stakeholders on the broader consumer environment—answering the "why" behind audience behaviors and guiding client strategies based on macroeconomic and audience shifts.BenefitsIn addition to career progression, training and development, and an excellent work/life balance, future Radarians can expect a great benefits package that includes:Medical, Dental & Vision Insurance401k with Company MatchFlexible PTOCommuter BenefitsGym DiscountsSummer FridaysAt MediaRadar, we are committed to creating an inclusive and accessible workplace where everyone can thrive. We believe that diversity of backgrounds, perspectives, and experiences makes us stronger and more innovative. We are proud to be an Equal Opportunity Employer and make employment decisions without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, or any other legally protected status.In accordance with the EEO-1 reporting requirements, we collect demographic data as part of our efforts to ensure fair and equitable hiring practices across all levels of our organization.We are committed to ensuring our recruitment process is accessible to all applicants. If you need a reasonable accommodation during the application or interview process, please contact us at careers@mediaradar.com .We’re excited to meet people who share our values and want to build the future with us!
Location: Remote US, NYC preferred
About MediaRadar
MediaRadar, now including the data and capabilities of Vivvix, powers the mission-critical marketing and sales decisions that drive competitive advantage. Our competitive advertising intelligence platform enables clients to achieve peak performance with always-on data and insights that span the media, creative, and business strategies of five million brands across 30+ media channels. By bringing the advertising past, present, and future into focus, our clients rapidly act on the competitive moves and emerging advertising trends impacting their business.
Role Overview
The Senior Analyst, Advertising Insights & Strategy serves as a key strategic partner to a high-value, enterprise-level financial client. This role combines hands-on data analysis with client-facing advisory work to deliver advanced advertising analytics, competitive intelligence, and macro-level market insights. Rather than focusing solely on media metrics, this analyst brings a broader market intelligence perspective, helping the client understand the consumer landscape, audience behavior, and macro trends that shape media investment. By bridging the gap between audience research and strategic execution, they ensure insights are translated into meaningful business outcomes.
Requirements
Responsibilities include
Analytics & Insights (≈60%)
- Partner with clients, Commercial teams, and Custom Project Managers to understand business goals and key use cases, delivering tailored analytics solutions that support strategic objectives.
- Conduct in-depth analyses of competitive advertising activity across current and emerging media channels to uncover market trends, share shifts, and creative strategy changes, leveraging MediaRadar paid media data and key public sources.
- Customize, normalize, and transform complex datasets to align with clients’ market perspectives, producing clear narratives and actionable insights.
- Design, implement, and oversee advanced, client-tailored reporting and analytics solutions—such as line-of-business landscape analyses, share-of-spend reports, and other customized insights, including ad hoc requests—to inform strategic planning and support data-driven decision-making.
- Ensure data integrity by validating accuracy, investigating anomalies, and troubleshooting discrepancies.
Client Engagement & Consulting (≈40%)
- Serve as the primary point of contact for client stakeholders within research and competitive intelligence teams.
- Collaborate with clients to identify business priorities, create tailored analytics solutions, and prepare statements of work for each engagement.
- Lead presentations and consultation sessions to deliver insights.
- Partner with account and product teams to communicate client feedback and influence roadmap priorities.
- Partner with clients to coordinate priorities, ensure timely delivery of work, and maintain accurate records of hours spent on each project.
Qualifications
- Bachelor’s degree in Marketing, Business Analytics, Media/Communications, or a related field.
- 3–5+ years of experience in advertising analytics, consulting, market research, media agency strategy, and/or competitive intelligence.
- Strong command of advertising metrics and media performance analytics
- Proficiency with ad intelligence and data visualization tools
- Excellent communication skills with the ability to lead client conversations and present to senior stakeholders.
- High attention to detail, structured problem-solving approach, and ability to manage multiple priorities.
Preferred Skills & Experience
- Deep Financial Sector Expertise: Proven experience working with large-scale enterprise clients in the financial services space, with a strong, hands-on understanding of complex financial products (e.g., Business Banking, Credit Cards, Wealth Management) and a working familiarity with adjacent high-value sectors like Telecom.
- Market Research & Intelligence Background: Ideally coming from a major market research firm, audience measurement company, or martech environment, with a proven track record of synthesizing macro-level consumer insights, audience acquisition trends, and competitive landscape analysis.
- Macro-Perspective Advisory: Ability to go beyond standard advertising and media metrics to advise client stakeholders on the broader consumer environment—answering the "why" behind audience behaviors and guiding client strategies based on macroeconomic and audience shifts.
Benefits
In addition to career progression, training and development, and an excellent work/life balance, future Radarians can expect a great benefits package that includes:
- Medical, Dental & Vision Insurance
- 401k with Company Match
- Flexible PTO
- Commuter Benefits
- Gym Discounts
- Summer Fridays
At MediaRadar, we are committed to creating an inclusive and accessible workplace where everyone can thrive. We believe that diversity of backgrounds, perspectives, and experiences makes us stronger and more innovative. We are proud to be an Equal Opportunity Employer and make employment decisions without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, or any other legally protected status.
In accordance with the EEO-1 reporting requirements, we collect demographic data as part of our efforts to ensure fair and equitable hiring practices across all levels of our organization.
We are committed to ensuring our recruitment process is accessible to all applicants. If you need a reasonable accommodation during the application or interview process, please contact us at careers@mediaradar.com .
We’re excited to meet people who share our values and want to build the future with us!
MediaRadar, now including the data and capabilities of Vivvix, powers the mission-critical marketing and sales decisions that drive competitive advantage. Our innovative solutions enable clients to achieve peak performance with always-on marketing intelligence that spans the media, creative, and business strategies of five million brands across 30+ media channels. By bringing the advertising past, present, and future into focus, our clients rapidly act on the competitive moves and emerging advertising trends impacting their business.WHY DO WE DO IT?Because we can. We’re not kidding! Because our customers are flooded with data, and we’ve got the skills and tools to help. And helping businesses solve problems, answer critical questions with our data, and be delighted with the outcome makes us proud of what we’ve built.The amount of data generated and collected in our world continues to grow exponentially, and as they say, if you’re not on that bus, you’re under it. At MediaRadar, we’ve been collecting, analyzing, and delivering insights distilled from huge amounts of data to publishers and advertisers since 2006. Our clients see us as a solution to their everyday challenges, not just another source of data.WHY DO OUR CUSTOMERS LOVE MEDIARADAR?Sure, we could tell you. But don’t take our word for it – see what MediaRadar customers have to say!WHY WILL YOU WANT TO WORK HERE?If you’re looking for an opportunity to work with other smart, ambitious people, to help build a company that invents market-leading SaaS solutions our customers rave about, you’ve come to the right place!We strongly value rolling up our sleeves and taking on challenges – and we do it in a fast-paced and fun environment. Get started, get involved, and make your mark: ideas come from everyone – especially newbies!
MediaRadar, now including the data and capabilities of Vivvix, powers the mission-critical marketing and sales decisions that drive competitive advantage. Our innovative solutions enable clients to achieve peak performance with always-on marketing intelligence that spans the media, creative, and business strategies of five million brands across 30+ media channels. By bringing the advertising past, present, and future into focus, our clients rapidly act on the competitive moves and emerging advertising trends impacting their business.
WHY DO WE DO IT?
Because we can. We’re not kidding! Because our customers are flooded with data, and we’ve got the skills and tools to help. And helping businesses solve problems, answer critical questions with our data, and be delighted with the outcome makes us proud of what we’ve built.
The amount of data generated and collected in our world continues to grow exponentially, and as they say, if you’re not on that bus, you’re under it. At MediaRadar, we’ve been collecting, analyzing, and delivering insights distilled from huge amounts of data to publishers and advertisers since 2006. Our clients see us as a solution to their everyday challenges, not just another source of data.
WHY DO OUR CUSTOMERS LOVE MEDIARADAR?
Sure, we could tell you. But don’t take our word for it – see what MediaRadar customers have to say!
WHY WILL YOU WANT TO WORK HERE?
If you’re looking for an opportunity to work with other smart, ambitious people, to help build a company that invents market-leading SaaS solutions our customers rave about, you’ve come to the right place!
We strongly value rolling up our sleeves and taking on challenges – and we do it in a fast-paced and fun environment. Get started, get involved, and make your mark: ideas come from everyone – especially newbies!
