Senior Analyst, Analytics

Job description

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas. Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…). Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading. **The Role** Responsible for producing reporting deliverables, insights, and analytical narratives to support and inform strategic media decision-making by Strategy and Investment teams. Develop a strong understanding of media performance, audience behavior, cross-channel marketing effectiveness to help optimize client investments. **Key Duties & Responsibilities:** *Insights Development and Reporting* - Prepare recurring and ad hoc reporting deliverables surrounding campaign performance - Develop vital data-supported insights for all analytics deliverables - Ensure that all data-gathering requirements for campaigns are technically fulfilled - Be the ultimate gatekeeper of accuracy and quality of all data for analysis, and ensure that all analytical conclusions/recommendations are data-supported - Develop proficiency with all software and tools used for data/campaign analysis and reporting - Have an intimate knowledge of the client’s brand and product details - Be proactive: Show interest in constantly learning and growing *Integration* - Work collaboratively with multiple groups both internally and externally (client and creative agency) to obtain all necessary information to produce analytics deliverables - Consistently enforce and streamline efficient workflow and process procedures and ensure that all deliverable expectations are managed *Client Responsibilities* - Represent Canvas Worldwide professionally with clients and industry - Ensure that all deliverables deadlines are met, including involving all appropriate parties to manage expectations internally and externally, if necessary - Effectively communicate all performance analysis/insights into an easily understood narrative for internal and external stakeholders - Contribute to an open and supportive working environment where opinions, views, and ideas are welcome and shared - Ensure that a broader view of client needs and strategies is represented in all analyses **Qualifications:** - Self-starter with proven ability to drive projects from start to finish promptly - Possess a solid ability to prioritize and handle multiple tasks with flexibility - Ability to build and maintain strong internal and externalrelationships - Practical verbal and written communication skills with the ability to present in a clear and actionable way - A collaborative team player who can work independently and as part of a matrix structure **Experience & Education:** - Bachelor’s Degree - 2-4 years of experience in Analytics - Proven ability to drive projects from start to finish - Excellent written and verbal communication skills - Strong presentation skills, ability to communicate with internal managers and clients - Possess a robust and proven ability to prioritize and handle multiple tasks with flexibility - Strong ability to problem-solve and to use data to develop/confirm answers - High-level proficiency and knowledge of Microsoft Office products, particularly Excel - Proficiency with data manipulation through data interfaces and SQL-based queries, a plus - Proficiency with social reporting/analysis tools is a plus - Proficiency with setup, execution, and analysis of qualitative/attitudinal study data is a plus - Strong organizational and analytical skills - Excellent time management skills and ability to follow through - Extremely detail-oriented and precise - Proven ability to maintain strong internal, external, and client relationships - Experience and knowledge of Media planning, campaign measurement and data preferred