Senior Analyst - Business & Customer Analytics (all genders)

In this role, you will play a key part in driving data backed decision making and customer centric marketing across METRO’s global markets. You’ll work closely with international marketing teams, data scientists, and CRM specialists to analyze customer behavior, support with valuable data to optimize communication journeys, and build intelligent reporting and automation tools. Your work will directly influence how 21 countries engage with millions of customers—transforming data into actionable insights, scalable processes, and impactful business outcomes. Your responsibilities Implementing projects in cooperation with marketing teams from 21 countries worldwide and the METRO Group headquarters in Düsseldorf Analyzing and preparing reports on executed marketing and customer-related activities to identify opportunities for improving CRM communication and customer journeys Collaborating with the Data Science team Creating data visualizations Contribute to the design and continuous improvement of CRM tools, reporting frameworks, and marketing automation processes. Integrating data sets from multiple sources Ensuring high quality of processed and reported information Bachelor's degree in Business, Data Analytics, Computer Science or a related field. 5+ years experience in the analysis of customer behavior and/or marketing campaigns, with an understanding of their specific characteristics Interest in customer behavior, CRM, and retail/FMCG analytics Advanced SQL skills, ideally using Google BigQuery . ; experience with Google Cloud Platform (GCP) Knowledge of Adobe Journey Optimizer / Adobe Real-Time CDP is an advantage Advanced experience in preparing data visualizations using BI tools (experience with Looker Studio is required) Experience in working with large datasets Proficiency in Excel Strong conceptual thinking and a creative, solution-oriented approach Experience translating data into actionable business recommendations. Excellent analytical skills Good command of English, allowing for effective daily communication within an international team Willingness to continuously learn and develop new competencies Work-life balance: Flexible working hours with the option of mobile working in agreement with your line manager, 30 days of holidays. Training: A comprehensive training offer via our own training center or externally. Well-being: Health days with lots of health checks and information about your well-being, company medical care including a range of preventive services, such as flu shots, OTHEB employee assistance program. Exciting life on campus: Free gym and sports classes, Rioba coffee bar, canteen with discounted meals for employees, many campus events. Discounts: discounted Jobticket as well as discounts in our wholesale stores and at many partner companies. Comfort: Good transport connections, free parking spaces, JobBike. Company pension plan: You will receive a contribution to your company pension. Family driven: Three daycare centers for children on campus, support of holiday camps for children of employees. Ready to build what’s next? Find us at and follow us on Instagram (@metro_careers) and Linkedin (@METRO/makro). We Are Wholesale. We turn opportunities into results, shaping the future of wholesale. At METRO, we’re more than a global food wholesaler. We are ONE METRO: a diverse team of over 85,000 colleagues across more than 30 countries, united by one mission: enabling our 15 million customers to create meaningful moments in hospitality and independent trade. We shape the M with passion, commitment, and growth mindset. This means taking on responsibility, making our company your company and creating a business together that remains true to its roots but always seeks new solutions.