Senior Analyst - Content Development

Management Level: 10 – Senior Analyst Content Development Location: Hyderabad or Bengaluru Must have skills: Short-form copywriting, Ad copy writing, social media copy writing, Content strategy & planning, Performance marketing content, Campaign messaging, Copywriting & editing Good to have skills: Multimedia content creation (Video, Audio, Animation), Lead generation content, Cross-functional collaboration Experience: 4+ years of experience is required Educational Qualification: Graduate (Mass Communication and Journalism Preferred) Job Overview The Content Specialist is responsible for all forms of short-form content such as developing high-impact ad copies, landing pages, social media content, campaign messaging, outreach communication, and lead nurturing assets to drive lead generation, engagement, and brand awareness. This role involves creating compelling content across digital and marketing channels while collaborating closely with digital marketing, design, and business teams to achieve marketing objectives. Key Responsibilities Develop high-converting performance marketing content including landing pages, social media ads, Google Ads, display ads and high-impact reel scripts tailored for digital campaigns and lead generation initiatives. Create impactful B2B outreach content including brochures, decks, presentations, and case studies to support enterprise communication and business development efforts. Develop engaging organic social media content including social media image copy and caption copy aligned with brand communication and audience engagement goals. Write concise and effective communication and lead nurturing content including SMS campaigns, WhatsApp campaigns, and voice dial-out scripts to improve engagement across the learner journey. Create compelling outreach and brand visibility content including flyers, posters, and standees for events, activations, and marketing initiatives. Collaborate cross-functional with internal teams such as design, product, and sales to ensure content effectively supports overall business objectives. Required Experience, Skills and Qualifications Bachelor’s degree with minimum 4 years of experience in copywriting, or marketing communication (Mass Communication and Journalism Preferred). Prior experience in EdTech, consumer industries, product companies, e-commerce or q-commerce industry is preferable. Strong portfolio demonstrating short-form content across ad campaigns, social media, landing pages, outreach assets, and lead nurturing communication. Proficiency in short-form writing for digital marketing platforms including social media, search engines, display networks, and CRM communication channels. Excellent storytelling, creative writing, editing, and communication skills with strong attention to detail. Ability to work in a fast-paced environment, manage multiple projects, and collaborate effectively across teams. About Us Backed by a $1 billion investment over three years, Accenture launched its LearnVantage business in March 2024, providing comprehensive learning and training services to help organizations reskill and upskill their people and achieve greater business results in the AI economy. Powered by an AI-native platform, Accenture LearnVantage offers learning strategy and design, personalized learning experiences, learning managed services and certifications, all supported by a robust partner network and access to more than 2,000 mentors around the world. For more information, please visit About Accenture Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at Equal Employment Opportunity Statement We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. 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