Senior Analyst, Digital Media (Paid Search)

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels. Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients. - We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face. - We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company. - We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it. Kepler’s**Activation team (Digital Media Team)** is made up of forward-thinking media traders with ad platform optimization expertise across biddable media channels (specifically Amazon Ads, Social, Search, SEM, video/Advanced TV, and programmatic DSP media: audio, DOOH, native, display, etc.) and a keen sense of macro marketing, data policy, and technology trends. This team is not simply a trading desk - you are a strategic biddable media expert who will be client-facing, partner-facing, and seen as an internal expert for brainstorming future-proof ad tech solutions that drive client value and solve/automate internal workflow challenges. **The Role:** As a Senior Analyst, Digital Media you will play a crucial role on our team, serving as a client point of contact and owning the execution and optimization of various digital advertising programs. Your responsibilities will include project management and leading multiple program management and innovation aspects. Success in this role requires exceptional communication and organizational skills, a natural leadership ability, and a creative problem-solving mindset with a strong data-driven approach. *Please note, the official title for this position will be "Senior Analyst, Activation", upon hire.* **What You Will Do****:** - Act as a key day-to-day contact for assigned clients; track, escalate, and solve client issues and respond to client communications promptly. - Conduct ad-hoc calls/meetings to address client questions and provide guidance. - Make recommendations to optimize client campaigns based on their goals. - Translate media planning inputs into comprehensive campaign builds. - Hands-on management of campaigns, ensuring proper pacing, and performing in-platform optimizations. - Deliver regular reporting and handle ad-hoc client requests promptly. - Assist with business administration, including budget management & billing. - Support account leads with strategic media planning requests. - Maintain regular contact with key cross-functional resources and request assistance as needed. **Desired Skills and Experience:** - 2+ years of Search advertising experience, comfortable hands on keys across Google Search, Google DemandGen, Meta, & Google Shopping. With ideally hands on keys across Youtube & Pmax. - Experience managing eComm campaign types. - Experience managing both mid funnel (traffic) and lower funnel (purchases/ROAS) campaign objectives across platforms. - Experience managing pacing and optimizations for a high volume of campaigns (30-60). - Experienced in weekly reporting share outs, comfortable with intra-day performance analysis and cross-channel optimization. - Comfortable with client-facing communication, specifically regarding reporting, optimizations, and testing opportunities. - Comfortable with media vendor communication and stewardship. - Preferred experience with client and account management - Proficiency in digital advertising platforms. - Moderate understanding of site tagging and ad tagging (Amazon Ad Tag). - Familiarity with ad policies and creative standards. - In-depth knowledge of various inventory types, including video and display offerings. - Understanding of the programmatic ecosystem and third-party inventory. - Strong analytical skills and comfort with MS Excel, data analysis, and Internet technologies. - Excellent communication (English and Spanish) and presentation skills with a solid ability to create and build relationships. - Effective troubleshooting and creative problem-solving skills for client issues. - Ability to self-manage, juggle multiple priorities, and pay close attention to details. - Ability to contribute to a fast-paced, entrepreneurial, team-based environment. **Nice to have:** - B2B industry experience; software/tech strong plus. - Global market experience (LATAM region). - Experience with Google Merchant Center and product feed optimization. *Kepler is a people first organization. If this roles piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others.* *Protect yourself from recruitment fraud. The only way to apply for a position at Kepler is by submitting a direct application via the [](http://keplergrp.com/) website or working with a recruiter employed by Kepler with a @[](http://keplergrp.com/) email address. Learn how to stay safe by clicking [here](https://www.keplergrp.com/notice-on-fraudulent-job-offerings)*