Senior Analyst, Product Marketing - Orange Apron Media

Job description

With a career at The Home Depot, you can be yourself and also be part of something bigger. Position Purpose: The Senior Analyst, Product Marketing plays a critical role in executing go-to-market plans for assigned product areas while owning key strategic inputs that enable successful launches and scaled adoption. This role partners closely with Product Management, Sales, Media, and Advertising Operations teams to translate product capabilities into clear messaging, coordinated campaign plans, and effective enablement. This role is accountable for driving launch execution excellence, ensuring stakeholder alignment, and contributing insights that inform broader product marketing strategy. Key Responsibilities: 35% Cross-Functional Campaign Planning & Execution - Lead day-to-day planning and execution for major product launches and campaigns (e.g., Orange Access), ensuring alignment across Product, Sales, Media, Advertising Operations, external agencies, and Learning Operations. Organize and facilitate recurring cross-functional working sessions to align on messaging, deliverables, owners, and timelines. Manage phased go-to-market execution plans, coordinating dependencies and tracking progress through launch milestones. 10% Process Improvement & Operational Excellence - Build, refine, and document repeatable product marketing and communication processes. Identify execution bottlenecks (e.g., approvals, resourcing, timing) and propose pragmatic solutions to improve speed and consistency. Support the development of standardized launch playbooks, templates, and tools to enable scale. 25% Product Marketing Execution & Messaging Ownership - Own messaging and value propositions for assigned product features or solutions, aligned to overall product marketing strategy. Partner with Product Marketing and Product Strategy to translate product capabilities into clear, advertiser-relevant narratives. Develop launch assets such as one-sheets, internal FAQs, release communications, and GTM materials in partnership with agencies and other stakeholders. Draft and distribute internal communications for product launches, enhancements, and known issues. 20% Stakeholder Alignment & Enablement - Collaborate with Sales, Product Marketing, Product Strategy, Ad Operations, and Learning Ops to deliver scalable launch enablement. Pilot and deliver internal training sessions to support sales and partner readiness for new product launches. Educate stakeholders on launch processes, roles, and lead times to ensure consistent execution across teams, including Media and Advertising Operations partners. Serve as a point of contact for launch-related questions for assigned product areas. 10% Strategic Input & Feedback Loop - Gather feedback from sales, client-facing teams, and internal partners to identify messaging gaps, enablement needs, and execution risks. Surface insights and recommendations to Product Marketing leadership to inform future launches, messaging refinement, and GTM improvements. Support post-launch retrospectives by documenting learnings and contributing to continuous improvement. Direct Manager/Direct Reports: Position Reports to Manager, Product Marketing. Position has approximately 0 direct reports. Travel Requirements: Typically requires overnight travel less than 5% of the time. Physical Requirements: Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles. Working Conditions: Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable. Minimum Qualifications: Must be eighteen years of age or older. Must be legally permitted to work in the United States. Preferred Qualifications: Working knowledge of Microsoft Office Suite. 4-6+ years of experience in product marketing, marketing operations, communications, or go-to-market roles. Familiarity with digital advertising, media, or retail media environments a plus. Strong project management skills, with the ability to manage multiple launches or initiatives concurrently. Strong written and verbal communication skills, with attention to detail and stakeholder alignment. Minimum Education: The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED. Preferred Education: The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job. Minimum Years of Work Experience: 4 Preferred Years of Work Experience: 5 Minimum Leadership Experience: No previous leadership experience Preferred Leadership Experience: No previous leadership experience Certifications: None Competencies: Action Oriented Collaborates Manages Complexity Plans and Aligns Communicates Effectively