Senior Analyst - Qualitative

Day-to-day management of multiple qualitative research projects with minimal supervisory input Undertake sales activities independently or in conjunction with senior staff in terms of preparation and delivery of proposal and credentials Supervise the work and mentor junior researchers KEY ACCOUNTABILITIES Responsibility for research materials (i.e. recruiting screener, discussion guides) design and implementation Moderate or have high potential to run focus groups, conduct in-depth interviews or other types of fieldworks Report writing and presentation creation including client recommendations, with the ability to work independently Management of the analysis, interpretation and reporting process so that the project reflects the client’s business objectives in the presentation and reporting of findings Ensuring that all day-to-day (i.e. project related) client liaison runs smoothly Achieve agreed revenue target, quality, speed of delivery and productivity targets as assigned Contribute to overall team plan by generating revenue and/or cost savings ideas Work across functional business units to support organizational initiatives and business needs BA/BS required from a recognized university Minimum 1-2 years’ experience of qualitative research, preferably with focus on Finance, FMCG, healthcare or retail sector A demonstrable track record in moderating focus groups, in-depth interviews and ethnography are essential. Experience of online methodologies and other innovative techniques is desirable. Excellent communications skills in Mandarin and English. Strong writing and presentation skills are essential, and evidence of ability to produce impactful reports in PowerPoint will be required. Client focused and has solid experience of dealing directly with clients on a daily basis, including face-to-face at groups etc. Attention to detail and excellent organizational skills Ability to manage multiple projects at once, work well under pressure and tight timelines Our Benefits Flexible working environment Volunteer time off LinkedIn Learning Employee-Assistance-Program (EAP) NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: . About NIQ NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit Want to keep up with our latest updates? Follow us on: LinkedIn | Instagram | Twitter | Facebook Our commitment to Diversity, Equity, and Inclusion At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the