Senior Analyst - Retail Media

Job description

Brighter Futures Start Here We are an inclusive team who power two of the most iconic and loved brands, Kmart and Target. We have more than 50,000 passionate individuals across our stores, distribution centres, and offices around the globe. With our brands touching the lives of almost two million customers every week, you’ll feel the impact of the work you’ll do every day. As a leader in the retail market, we’re optimistic about our future and yours. We’re changing at a rapid rate, giving you challenging work that you’ll be proud of. Join the team We have an exciting opportunity for a Senior Analyst – Retail Media to join our team! In this role you will lead the measurement and reporting of retail media campaigns across onsite, offsite and in-store channels. You'll transform complex data into meaningful insights, recommendations and compelling stories that help suppliers, advertisers and internal stakeholders make better business decisions. What you’ll be doing Lead and develop the measurement and reporting of retail media campaigns across onsite, offsite and in-store channels. Own and evolve reporting frameworks, measurement methodologies and campaign success metrics. Develop actionable insights and recommendations that drive campaign performance and commercial outcomes for suppliers, advertisers and internal stakeholders. Build trusted stakeholder relationships to drive adoption of reporting, insights and measurement frameworks across the business. Build compelling post-campaign reports, presentations and performance narratives that demonstrate campaign effectiveness. Partner with cross-functional teams to improve reporting processes, measurement methodologies and operational efficiencies. Support audience strategy by helping identify, build and evaluate first-party audience segments for retail media products. Drive continuous improvement across reporting, automation and measurement capabilities. To be successful in this role you’ll have: 5+ years' experience in analytics, digital media, retail media, performance marketing or a similar field. Proven experience measuring, analysing and optimising campaign performance in digital, media or retail environments. Advanced SQL and strong analytical skills, with experience working with large, complex datasets. Experience working with tools such as Snowflake, Power BI, BigQuery, Google Analytics or similar tools. Strong commercial acumen with the ability to translate complex data into clear business insights, influence stakeholders and support strategic decision making. Strong analytical, problem-solving and critical-thinking skills. A continuous improvement mindset and experience working within evolving environments. Experience in digital advertising, programmatic media, audience platforms, DMPs or CDPs will be highly regarded. Benefits we’ll offer you: Flexible hybrid working options through our Flex Where, Flex When, Flex Well policy. A team member discount card that gives you a discount at Kmart, Target, Officeworks and Bunnings Access to the Brighter Benefits program which entitles you to exclusive discounts and benefits in the areas of entertainment, travel, lifestyle, and health – with over 60 suppliers! We want you to feel rewarded for your commitment and hard work that's why eligible team members get the opportunity to participate in a bonus program We offer inclusive parental leave, and ongoing support offered through our partnership with Circle In for team members of all backgrounds and family circumstances A dynamic learning and support program Opportunity to fast track your career through our Mentor Program as a Mentee or Mentor A Kudos recognition program, where you are nominated by your peers to spin a wheel, to win a stack of cool prizes Great career opportunities across the broader Wesfarmers Group We celebrate the rich diversity of the communities in which we operate. We are committed to creating inclusive and safe environments where all our team members can contribute and succeed. We believe that all team members should feel valued, respected and safe, and strive to ensure our recruitment process is accessible and welcoming, with applications encouraged from all candidates. We encourage you to tell us about any workplace adjustments that you would like, by emailing . If you would like to explore a career with Kmart and this sounds like the perfect role for you – apply now! #LI-Hybrid