Senior Art Director

Job description

Interested in creatively leading Sarasota’s finest collection of change-makers and explorers? We are currently searching for a Senior Art Director. The right candidate will bring a mix of marketing expertise and business understanding of the position, promoting our company and that of our valued partners. As a director, we are looking for an experienced manager of people, someone that can inspire others, and challenge what is possible by taking our creativity to a new level as we continue to grow. Having a natural eye for design and a drive to inspire innovative strategy that connects with all types of audiences, are essential for the type of individual in this role. Objectives of this Role Build, lead, and review work from the creative team in the production of all web, print, and digital marketing collateral Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, experiential design, UX/UI, and technology Develop marketing plans, establish and analyze results, make necessary adaptations, and identify opportunities that achieve results Develop internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies Analyze and execute on brand tracking, market trends, consumer need, and the competitive landscape Meet budget standards by forecasting and managing expenses Daily and Monthly Responsibilities Supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and project managers in the strategic development of messages and deliverables Prioritize work and resources across engagements based on short- and long-term needs, establishing production schedules by collaborating with designers, copywriters, and production departments Conduct brainstorming sessions with the creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for visually sophisticated audiences Present and/or oversee the presentation of final concepts, and obtain approvals for deliverables Skills and Qualifications 5 years of experience creating marketing/advertising campaigns from developing vision and the messaging platform to overseeing production on time and budget Understanding and experience in creating integrated content across all marketing channels from digital, social media, paid media, mobile, but also understand offline and print Proven experience with concept development Highly skilled with leading a team of creative talent Strong creative vision with an understanding of business objectives Preferred Qualifications Degree in marketing, business, design, or communications Prior experience with copywriting, design, or production Prior project management experience, with a focus on creative direction