Senior Associate, Email Marketing

Job description

OPPORTUNITY Hinge Health is looking for a B2B Email Marketing Associate to join our Demand Generation team and help execute our email strategy across the buyer journey. This role will own the development and execution of email programs that drive engagement, pipeline, and revenue across multiple audience segments and sales funnel stages. You’ll bring expertise in audience segmentation, email database strategy, content marketing, and campaign execution to help us deliver more relevant, timely, and effective communications. This is a hands-on, cross-functional role. You’ll partner closely with demand generation, design, copy, sales enablement, sales leaders, and BDRs to build and optimize email programs that support key go-to-market priorities. You’ll help translate campaign goals into smart segmentation, strong messaging, and scalable execution that reaches the right audience at the right moment. WHAT YOU’LL ACCOMPLISH - Partner with the marketing and demand generation team to create an email calendar and own execution of email programs against that calendar to drive maximum email volume across multiple audience segments - Build and execute emails with key stakeholders across campaigns including events, product launches, content marketing, marketing nurture, and more. - Develop audience segmentation strategies based on sales funnel stage, persona, account type, and campaign goals - Manage email database hygiene and support scalable audience targeting to improve reach, engagement, and conversion - Partner cross-functionally with designers, copywriters, sales enablement, sales leaders, and BDRs to bring email campaigns to market effectively - Deliver email performance insights to creative teams to inform design and copy, and to marketing teams to inform email strategy - Report on email marketing impact, including contribution to engagement, pipeline progression, and broader demand generation goals BASIC QUALIFICATIONS - 3–6 years of relevant experience in B2B email marketing; healthcare or digital health experience is a plus - Expertise in full-funnel email marketing strategy and execution, including nurture, promotional, event, product, and content-driven campaigns - Strong understanding of email database management, audience segmentation, and sales funnel stage segmentation - Strong writing, editing, and project management skills, with the ability to manage multiple priorities and turn complex ideas into clear, compelling campaigns - Comfortable using email marketing tools such as Pardot, Marketo, or HubSpot, along with Salesforce; basic HTML experience preferred - Strong cross-functional collaboration and stakeholder management skills - AI-forward: experience using AI tools in your marketing work to support content development, research, synthesis, or workflow efficiency - Proactive, detail-oriented, and execution-focused HINGE HEALTH HYBRID MODEL We believe that remote work and in-person work have their own advantages and disadvantages, and we want to be able to leverage the best of both worlds. Employees in hybrid roles are required to be in the office 3 days per week, for the full 8 hours of a typical business day. The San Francisco office has a dog-friendly workplace program. ABOUT HINGE HEALTH At Hinge Health, we’re using technology to scale and automate the delivery of healthcare – starting with musculoskeletal (MSK) conditions, which affect over 1.7 billion people worldwide. With an AI-powered human-centered care model, Hinge Health leverages cutting-edge technology to improve outcomes, experiences and costs to help people move beyond their pain. The platform addresses a broad spectrum of MSK care – from acute injury, to chronic pain, to post-surgical rehabilitation – through personalized, evidence-based care. As the preferred partner to 50+ health plans, PBMs and other ecosystem partners, Hinge Health is available to over 20 million people across more than 2,550 employers. The company is headquartered in San Francisco with additional offices in Montreal and Bangalore. Learn more at http://www.hingehealth.com http://www.hingehealth.com. WHAT YOU’LL LOVE ABOUT US - Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live. - Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match. - Modern life stipends: Manage your own learning and development. - Grow with us: Grow with us through discounted company stock through our ESPP with easy payroll deductions. CULTURE & ENGAGEMENT Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We provide reasonable accommodations for candidates with disabilities. If you feel you need assistance or an accommodation due to a disability, let us know by reaching out to your recruiter. By submitting your application you are acknowledging we are using your personal data as outlined in the personnel and candidate privacy policy. Beware of Phishing Attempts: We’ve noticed an increase in phishing where fraudsters impersonate employees and send fake job offers to steal sensitive information. We’ll never ask for financial details during the hiring process and only use “@hingehealth.com http://hingehealth.com” emails. If you receive a suspicious offer, stop communication and report it to the US FBI Internet Crime Complaint Center. To verify an email from our recruiting team, forward it to security@hingehealth.com. Beware of Phishing Attempts: We've noticed an increase in phishing where fraudsters impersonate employees and send fake job offers to steal sensitive information. We'll never ask for financial details during the hiring process and only use "@hingehealth.com http://hingehealth.com" emails. If you receive a suspicious offer, stop communication and report it to the US FBI Internet Crime Complaint Center. To verify an email from our recruiting team, forward it to security@hingehealth.com https://app.ashbyhq.com/admin/organizational-settings/theme#.