Why Globalization Excellence (GE)

Zinnov's Globalization Excellence (GE) practice helps enterprises build and scale Global Capability Centers (GCCs) end-to-end—from Design & Discovery to Build, Scale, and Run.

In GE, you don't work in silos. You:

• Partner with leading global enterprises to strengthen employer brands and talent attraction strategies.
• Work alongside consultants, managers, Talent Acquisition teams, and business leaders across GCC advisory and managed services engagements.
• Contribute to employer branding initiatives that influence talent attraction, employee engagement, and organizational growth.
• Gain hands-on experience at the intersection of consulting, communications, employer branding, and talent strategy.

This is where insights become impactful campaigns—and where you'll accelerate your career in employer branding and consulting.

About the Role

As a Senior Associate – Employer Branding, you will support employer branding, communications, and talent attraction initiatives for Global Capability Centers (GCCs).

Working closely with Consultants, Managers, client stakeholders, Talent Acquisition teams, and cross-functional business leaders, you will contribute to employer brand research, Employee Value Proposition (EVP) development, content creation, campaign execution, talent insights, and recruitment marketing initiatives. This role is ideal for someone passionate about storytelling, digital marketing, employer branding, and creating compelling talent experiences in a consulting environment.

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What You'll Do

Employer Brand Research & Insights

• Conduct employer brand, talent market, competitor, and industry research.
• Support Employee Value Proposition (EVP) development through research, stakeholder inputs, and market analysis.
• Translate research findings into presentations, reports, and client-ready recommendations.
• Track employer branding trends, talent behaviors, and evolving market dynamics.

Content Development & Storytelling

• Develop content for employer branding campaigns across LinkedIn, careers pages, blogs, videos, newsletters, and other digital platforms.
• Create employee stories, leadership narratives, culture content, and thought leadership assets.
• Support editorial planning and content calendar management.
• Ensure consistency in messaging, storytelling, and employer brand voice across channels.

Recruitment Marketing & Campaign Execution

• Support the planning and execution of recruitment marketing and employer branding campaigns.
• Coordinate campaign activities across social media, events, partnerships, and talent communities.
• Monitor campaign performance and prepare reports with insights and recommendations.
• Identify opportunities to optimize campaigns and improve talent attraction outcomes.

Employee Advocacy & Internal Branding

• Support employee advocacy and ambassador programs.
• Assist in developing internal branding and employee engagement initiatives.
• Create communication assets that strengthen organizational culture and employee experience.
• Partner with HR and internal stakeholders to amplify employee stories and employer brand initiatives.

Stakeholder & Project Management

• Work closely with internal teams, consultants, managers, and client stakeholders to deliver employer branding projects.
• Manage project trackers, timelines, content reviews, approvals, and deliverables.
• Coordinate multiple workstreams while ensuring timely and high-quality execution.
• Support client meetings, presentations, and status updates.

What You Bring

Qualifications & Experience

• MBA, PGDM, or equivalent Master's degree preferred.
• Bachelor's degree in Marketing, Communications, Business, Journalism, Advertising, Commerce, or a related field.
• 3–5+ years of experience in employer branding, communications, content marketing, recruitment marketing, digital marketing, or related areas.
• Experience creating employer branding content, managing campaigns, or supporting branding initiatives.
• Strong project coordination and stakeholder management capabilities.

Key Skills

• Employer Branding & Talent Attraction
• Content Development & Storytelling
• Recruitment Marketing
• Digital Marketing & Social Media
• Research & Market Insights
• Employee Value Proposition (EVP)
• Stakeholder Management
• Campaign Planning & Execution
• Project Management
• Analytical Thinking & Problem Solving
• Strong Written & Verbal Communication
• Collaboration & Execution Excellence

Desirable

• Experience working with Global Capability Centers (GCCs), consulting firms, or professional services organizations.
• Exposure to LinkedIn campaigns, Canva, Adobe Creative Suite, or content management platforms.
• Familiarity with employer branding analytics and campaign performance reporting.
• Passion for consulting, talent strategy, and employer branding best practices.

What Success Looks Like

• Consistently delivers high-quality research, content, and employer branding campaign deliverables.
• Employer branding initiatives drive measurable improvements in visibility, engagement, and talent attraction.
• Builds strong relationships with clients and internal stakeholders through reliable execution and collaboration.
• Demonstrates continuous growth in employer branding, communications, consulting, and project management capabilities.
• Makes meaningful contributions to client outcomes, thought leadership, and practice growth.

If you're passionate about storytelling, employer branding, digital marketing, and talent strategy, this role offers the opportunity to work with some of the world's leading Global Capability Centers (GCCs), collaborate with experienced consultants, and build expertise at the intersection of consulting, communications, and business transformation.