Senior Associate, Media Planning, Pakistan

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact:

We are currently looking for a Senior Media Planner to join us. In this role, you will be responsible for working closely with the Business Manager and existing teams to devise digital strategies for a portfolio of brands.

Reporting of the role

This role reports to Business Director

3 best things about the job:

• You get to work some of the largest clients in the country.
• Get to work closely with top publishers such as Google & Facebook.
• Get to explore new digital platforms for your campaigns.

In this role, your goals will be:

In three months:

• Understand and manage client expectations and work on deliverables.
• Independently manage the client and bring in new ideas for the client/brand portfolio.

In six months:

• Setting the way-forward for brands, setting the direction.
• New platform exploration and develop connected platform digital media solutions.
• Successfully pitch for new businesses.

In 12 months:

• Emerged as the contact person both internally and amongst clients for digital solutions.
• Become the team lead on the account.
• Showcase digital work done for awards.

What your day job looks like at WPP:

• Contribute to strategy development and share insights from the industry.
• Develop media plans and ensure they are entered on all relevant platforms including deployment and finance.
• Deploy aligned plans and monitor campaigns in order to ensure KPI delivery. Manage releases and ensure records are up to date on all platforms.
• Manage day-to-day client interactions, expectations, and deliverables.
• Coordinate with clients for execution as and when required.
• Help senior planner in deal negotiations and coordination with partners.
• Work closely with the client throughout entire program to maintain performance and resolve any performance issues.

What you’ll bring:

• Keen interest in digital and digital trends.
• Strong oral and written communication skills/ presentation skills and interpersonal skills.
• Go getter with a keen nature.

Minimum qualifications:

• Google Certified, (otherwise will need to be certified before the end of probation).
• 4+ years’ experience in digital planning / marketing / media.
• Must have a Bachelors degree from a reputable university of equivalent.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

About Pakistan

WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 162 million broadband users and 158 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 52 million subscribers and Tik Tok has replaced Instagram to become the most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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