Senior Associate - Outbound Marketing

Job description

Who are we and what do we do? BrowserStack is the world’s leading cloud-based software testing platform, empowering over 50,000 customers—including Amazon, Microsoft, Meta, and Google—to deliver high-quality software at speed. Founded in 2011 by Ritesh Arora and Nakul Aggarwal, the company has grown to support more than two million tests daily across 22 global data centers, providing instant access to 35,000+ real devices and browsers. With over 1,200 employees and a remote-first approach, BrowserStack operates at the intersection of scale, reliability, and innovation. Its suite of products spans manual and automated testing, visual regression, accessibility, and test management—all designed to simplify the testing process for modern development teams. Behind the scenes, BrowserStack continues to push the boundaries with AI capabilities like smart test case generation and design, flakiness detection, auto-healing and more —helping teams reduce maintenance overhead, debug faster, and catch issues earlier in the development lifecycle. Recognized for its innovation and growth, BrowserStack has been named to the Forbes Cloud 100 list for four consecutive years. With backing from investors like Accel, Bond, and Insight Partners, the company continues to expand its product offerings and global footprint. Joining BrowserStack means being part of a mission-driven team dedicated to shaping the future of software testing. Location: This is a remote opportunity. But the base location of the role holder has to be Mumbai Role in Nutshell: As a Senior Associate Marketing, you will be a core problem-solver responsible for owning the marketing pipeline and delivering on pipeline commits. Initially, you will define the strategy and own the end-to-end funnel for our paid advertising initiatives - focusing on strategy and funnel conversion rather than requiring deep, technical platform-level expertise. Beyond this initial focus, this role requires high flexibility and strategic agility. You will be expected to adapt and own different problem statements in the near future, spanning various advertising platforms and broader marketing pipeline goals. While experience in generating business value from ads is a plus, the true focus of this role is on solving complex growth problems, building scalable solutions, and aligning seamlessly with BrowserStack’s broader business goals. Desired Experience: 2.5–4 years of overall experience, preferably in B2B SaaS. Proven ability to solve complex problems, think strategically, and drive execution with attention to detail. Strong analytical and decision-making skills, with comfort working with data. Experience leading or influencing cross-functional teams. Excellent communication and stakeholder management skills. Good to have: Knowledge of ads, ad content strategy, and digital marketing. What will you do: Define and execute marketing strategy in alignment with business objectives. Break down complex problems into clear, actionable solutions. Collaborate with engineering, design, marketing, and sales to deliver impactful outcomes. Use data and research to prioritize initiatives, track success, and refine strategy. Identify opportunities for growth, efficiency, and scalability within the product area. (Optional/Good to Have) Leverage ads to inform decisions and create incremental impact. Stay updated on industry trends, competitive landscape, and emerging opportunities to continuously sharpen the product strategy. Benefits: In addition to your total compensation, you will be eligible for following benefits, which will be governed by the Company policy: Medical Insurance: Comprehensive INR 5,00,000 coverage for employee, spouse, up to 2 dependent children, and parents or parents-in-law Statutory Benefits: Gratuity per the Payment of Gratuity Act, 1972 Paid Time Off: 25 days of paid leave annually (Annual & Sick Leave) plus gazetted public holidays and special life-event leaves Remote-First work environment that allows our people to work from home Remote-First Allowance for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience