Senior Associate, Paid Search

Job description

GALE is the world’s first and only Business Agency. We bring business strategy to brand storytelling to drive enterprise value. With expertise in strategy, media, CRM, creative, performance marketing, and technology, GALE creates integrated marketing systems and campaigns that grow businesses in significant ways. Founded in 2014, the agency has since been named AdAge’s Business Transformation Agency of the Year and Adweek’s U.S. Media Agency of the Year and has been recognized for its innovative creative at the Cannes Lions. We work with brands such as Delta, Uber, Starbucks, Chili’s, Hard Rock, MilkPEP, Diageo, Cotton, IHG and more. If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you! GALE has eight offices around the world, including New York, Toronto, Los Angeles, Austin, Denver, Kansas City, London, and Bengaluru. GALE embraces a hybrid, flexible workplace YourRole At GALE Partners,the Paid Search Campaign Manager executes Search Campaigns and has a strong hand in the strategic approach for search campaigns. The goal of the role is to continue to execute paid search campaigns and provide Search Engine Marketing the ability to analyze, draw and develop recommendations. What You Will Be Doing:- · Set and manage expectations of client(s) and internal teams · Manage sub set of Search team across multiple client(s),establishing/refining processes for creating,implementing,tracking,analyzing,and optimizing Paid Search campaigns in Google, Bing and other search engines · Manage and mentor more junior Search resources, ensuring the timely delivery of high-quality,efficient campaigns and their continuing development as professionals · Manage daily relationships with key searchengines representatives · Ensure the smooth launch of campaigns and the continual improvement of performance; overseeing optimization and devisinga structured test & learn strategy · Use your knowledge and passion for digital to develop thought piece on trending topics that can be used build awareness of the agency (and you) with in the market · 4+years’ experience directly related to Search Engine Marketing (Google,Bing, etc.) with a focus on direct response campaigns (CPA, ROI, ROAS.) · Experience with GoogleAds ,Bing Ads, Search Ads 360(DoubleClick) etc. · Strong analytical skills with the ability to analyze raw data, draw conclusions and develop actionable recommendations · Advanced in keyword analysis, campaign structure, SEM strategy, and writing of ad copy. · Advanced Excel skills · Strong interpersonal and verbal communication skills, as well as the ability to articulate data clearly and effectively in person and in writing