Senior Audience Marketing Manager

What's the opportunity?

We believe Marketing is undergoing a significant transformation, driven by (1) the changes AI is bringing to product development, (2) the new AI tools at a marketers disposal, and (3) a requirement for marketers to be more technical than ever before. We believe there is a new way of marketing emerging, and we’re hiring marketers to help us invent new and modern ways to market Fin.

The Senior Audience Marketing Manager owns the delivery of the audience strategy for key brand activations, events and product moments. This role is responsible for building and growing high-quality audiences, driving engagement, and delivering commercial outcomes for key activations such as Pioneer, Fin Labs, industry events, executive programs, product launches and drumbeat events.

The ideal candidate combines strategic planning, campaign execution, audience operations, and cross-functional coordination to deliver ambitious results. They work across tools like Hightouch, Marketo, Intercom, Luma and AI tools such as Claude to design audience journeys, run promotions, orchestrate follow-up, automate production and improve the systems to scale audience growth and engagement.

This role is highly strategic and cross-functional. Working closely with Brand Activations, Demand Generation, Field Marketing, Sales, Product Marketing, and Communications, this person delivers strategies to bring our most important events to life, by building and engaging high quality audiences, that result in increased brand awareness and commercial impact.

What will I be doing?

Audience acquisition for key brand activations

• Lead audience acquisition strategy and execution for major activations including Pioneer, Fin Labs, industry events and product launches.
• Translate event strategy into clear audience plans, campaign journeys, segmentation logic, and channel tactics.
• Build and run multichannel journeys plans across email, paid, web, in-product, community and sales-assisted touchpoints to build and engage audiences.

Follow-through and pipeline conversion

• Build personalized follow-up programs that extend event and campaign engagement into measurable new business impact.
• Identify post-engagement opportunities and operationalize journeys that move prospects and customers to the next best action.
• Partner with Sales, Demand Generation and GTM Analytics to surface high-value marketing signals, route priority audiences, and improve event-to-pipeline conversion.

Audience operations and campaign infrastructure

• Own the operational backbone behind campaign delivery, including audience management, segmentation, journeys, and exclusions across systems like Marketo, Intercom, and Luma.
• Manage and improve campaign operations, including building repeatable AI workflows that scale output.
• Evolve campaign sophistication and effectiveness through data-backed improvements.
• Deliver audience insights that inform and evolve the broader audience strategy.

Campaign execution and optimization

• Deliver innovative promotion playbooks that leverage owned, paid, third party and community channels to acquire new audiences and exceed engagement targets.
• Write, refine, and QA campaign messaging, from promotion to post-event follow-up, with tailored audience-specific journeys.
• Coordinate campaign production across Design, Web, Marketing Operations and external partners to ensure high-quality, on-time delivery.
• Run experiments and improve campaign performance through testing, segmentation, and better operational design.
• Close the loop with reporting and insights, using campaign data to improve future audience growth and engagement.

Cross-functional leadership

• Partner closely with Brand Activations, Marketing Ops, Field, Sales, Product Marketing, Design, and external agencies to deliver multichannel campaigns..
• Act as a proactive program owner who identifies gaps, proposes solutions, and keeps complex cross-functional work moving with clarity and high standards.

Success metrics

• ICP and buyer archetype audience growth.
• Increased commercial impact of brand activations.
• Set and exceed ambitious audience targets.
• Increase operational efficiency and accelerate workflows with AI-enabled tooling.

What skills do I need?

• 5+ years of strong lifecycle, campaign, demand generation, audience or digital community marketing experience, ideally spanning email, in-product, paid, and event-related journeys.
• Excellent communicator, across written, verbal and presented formats.
• Excellent operator with high attention to detail, strong documentation habits, and the ability to manage many moving parts without losing quality.
• Strategic thinker who can turn ambiguous business goals into clear campaign plans and scalable systems.
• Strong cross-functional partner who effectively influences both technical and non-technical stakeholders.
• Data-driven and experimentation-minded, with a bias toward testing, iteration, and measurable business impact.

#LI-Hybrid