Senior B2B & B2C Content Writer (Freelance, Remote)

Job description

## Senior B2B & B2C Content Writer (Freelance, Remote) **Engagement:** Freelance contract, ongoing **Location:** Remote, APAC, Europe and South Africa **Schedule:** Fully flexible, no fixed hours or timezone overlap ## About the client Our client is a fast-growing SEO content agency working with B2B and B2C brands in Singapore, the UAE, Australia, the US, the UK and Europe, from enterprises to SMEs. Their clients span **cybersecurity, insurance, fintech, education, automotive and consumer products**. They are growing faster than their writer roster and are looking for senior writers who can produce genuinely original, well-researched content. They want writing that stands out from generic AI output. ## What you’ll do - Write publish-ready blog articles and commercial pages from detailed SEO briefs. Each brief includes an outline, target keywords, search intent and internal link recommendations. - Read every brief critically. Improve the structure where the flow is weak, merge overlapping sections, add what’s missing, and drop links that don’t belong. - Research the client and the topic before writing: their website, guidelines, products, competitors and industry sources. Cite only credible sources you have actually read. - Adapt your voice to each client and audience, from technical B2B to consumer brands. - **Use AI tools** to speed up research and refine your drafts, while the thinking and the first draft stay yours. - Handle client feedback independently and keep every piece consistent with the client’s and the agency’s guidelines. ## What we’re looking for - **8+ years of professional content writing**, with a career that started before generative AI. - **SEO long-form experience:** You’ve written long-form articles from SEO briefs and understand keywords, search intent, and how content needs to perform in AI-powered search (GEO). - **Technical or regulated-industry experience:** Ideally you have written long-form content for **cybersecurity, fintech or investment, insurance, software/SaaS, automotive** or a similar complex field, and you can explain complex topics to non-experts. - **Versatile voice:** You can move between a technical tone and an engaging, reader-focused one that shows the reader why it matters to them, not just how something works. - **Strong research habits:** You read reports, documentation and competitor content before writing, and you know what needs a citation. - **Fluent professional English:** Native level is not required, but your writing must be publish-ready. - **A thoughtful AI workflow:** You can explain how you prompt, fact-check and spot hallucinations, and you can recognise and rewrite AI-sounding text. - **Agency pace:** You deliver an article in 4–5 days and reply within 1–2 working days. - **Ownership:** You flag risks to deadlines early and handle feedback without hand-holding. **Nice to have:** experience with MCPs or data connectors in Claude or similar tools, a portfolio across several industries, and published long-form articles on LinkedIn. ## What’s in it for you - **Steady, long-term work** with volume that grows with your quality. - **Proper briefs:** SEO briefs, client materials, clear timelines and precise editorial feedback. - **Varied clients** across industries and markets. - **A forward-thinking team** that works with Claude, MCPs and modern content workflows every day. - **Full flexibility:** Work when and where you want, as long as you deliver on time. - **Quality is rewarded:** The strongest writers are first in line for more work and rate reviews. ## Hiring process 1. **Writing samples.** Share 2–3 recently published long-form pieces, including at least one written for a consumer (B2C) audience. 2. **Short screening with our team:** We’ll ask about your research process, your AI workflow and two long-form samples you’re most proud of. 3. **Paid test assignment:** This is a real client piece, managed by email. Use of AI is welcome, and you’ll be asked to share your AI chats. 4. **Decision within one week** of submission. 5. **Contract and onboarding**, followed by a 90-day probation period. 📌There are no multi-round interviews.