(Senior) B2B Marketing Manager - Demand Generation & Founder-Led Growth

Job description

At DCMN, we are pioneers of Brandformance® marketing - blending creative brand-building with performance-driven video advertising to deliver measurable growth across channels like CTV, TV, online video, and social. With over 14 years of experience and a global reach headquartered in Berlin, we empower digital-first brands and startups worldwide to break through the noise and dominate their markets with data-driven strategies. Join us as a (Senior) B2B Marketing Manager and be the one who builds our demand generation engine, shapes founder-led content, and turns positioning, case studies and events into qualified conversations with CMOs, founders and growth decision-makers. You'll work in close collaboration with founder Matthias Riedl, our sales team, and our strategy and creative teams. If you are passionate about growth, storytelling, and pioneering AI-driven marketing, this is where your expertise will thrive and make a real difference. Please note: Hands-on experience with LinkedIn and founder-led content is essential. You will be working in: Fluent English is essential. German is a big plus, and any additional language is a bonus. How you will make an impact: You'll develop and manage campaigns for our key offers around TV, CTV, Total Video and Brandformance, including landing pages, lead magnets, CRM campaigns, newsletters, LinkedIn campaigns and retargeting. You'll actively shape and guard the DCMN brand narrative across our website, social channels and public platforms, positioning us as a forward-thinking, tech-driven agency. Together with Matthias, you'll develop a content plan for LinkedIn and other channels, turning sales calls, client projects, market observations and events into strong content ideas. You'll design and run scalable, AI-driven marketing experiments, including GEO-focused content and simple YouTube formats to boost visibility and citations in LLM-based search engines. You'll build sales enablement materials our team can actually use: case studies, one-pagers, industry narratives, offer pages and presentation modules. You'll develop tailored, multi-channel nurturing strategies with sales to re-engage dormant accounts, former clients and warm leads, and make sure activities are properly tracked so we understand what leads to meetings, opportunities and pipeline. You'll support marketing and follow-up for our events, roundtables and CMO formats, with a focus on relevance and relationships. You'll evaluate campaign effectiveness, identify areas for improvement, and proactively recommend new marketing tactics. You'll brief external copywriters and freelancers, give feedback, and make sure content is not just published but actually creates impact. Skills you need to be successful: Around 5 to 8 years of experience in B2B marketing, growth marketing, demand generation, agency marketing, SaaS, media or consulting. Hands-on experience using AI/LLM tools for content creation and workflow optimization. Strong writing, positioning and storytelling skills, with experience in LinkedIn and founder-led marketing. A good understanding of B2B sales, lead generation and pipeline creation. Experience with CRM, newsletters, landing pages and simple campaign funnels. Basic understanding of video creation (scripting, recording simple YouTube formats) and how AI models index video transcription and metadata. Ability to manage external freelancers, designers or copywriters. A structured way of working and a strong bias for execution. Genuine interest in media, growth, brand building, TV, CTV and performance marketing. You can think strategically but don't get stuck in strategy - you launch, test, improve and take ownership. What we offer: Flexible working hours and a hybrid work mode l - work from our cosy Berlin office, from home, or from anywhere around the globe. Unlimited vacation days: reset, pursue your interests, and spend quality time with the people who matter to you. Equipment to work from wherever you prefer, available for personal use too. JobRad: lease a bike (or e-bike) through us and get moving, whether it's your daily commute or weekend adventures. Urban Sports Club membership with a company contribution, so you can stay active with access to gyms, fitness classes and sports facilities across the city. Regular team and company events that bring everyone together to celebrate wins and build real connections. After the first few months, you will have built a working content and demand generation system: our key offers clearly packaged, founder content following a clear rhythm, sales equipped with better materials, old and new contacts activated more systematically, and marketing making a measurable contribution to qualified conversations and pipeline. Don't worry if you don't meet every single requirement. We believe potential and passion matter just as much. Think of the rest as opportunities to learn and grow with us! Sounds like you? To start your application, simply click on the "Apply" button. DCMN is an equal opportunity employer and committed to hiring talented and qualified individuals with diverse backgrounds. We believe that the celebration of diversity, unique backgrounds, qualities, and cultures enrich the learning and productivity within our business, and encourage that this is always the case.