Senior B2B Performance Marketing Specialist

Job description

We are looking for an experienced B2B Performance Marketing Senior Specialist with 6+ years of experience running and optimizing digital campaigns across global markets. The ideal candidate combines strong media buying, conversion tracking, analytics, CRM, and email marketing experience, with a solid understanding of complex B2B environments. Key Responsibilities Plan, manage, and optimize paid awareness and lead generation campaigns across multi-channels / Google Ads, LinkedIn Ads, and other relevant channels. Improve campaign performance based on lead quality, conversion rates, pipeline, revenue, and ROI. Audit and optimize conversion tracking using Google Tag Manager, GA4, Enhanced Conversions, and data layers. Connect advertising data with CRM data to improve attribution, targeting, and campaign optimization. Build and analyze campaign reports using GA4, Looker Studio, CRM platforms, and advertising platforms. Support B2B email marketing campaigns, including nurturing, retargeting, reactivation, and campaign follow-up. Use first-party and CRM data to improve audience targeting and conversion quality. Stay up to date with new advertising technologies, AI tools, and digital marketing trends. 6+ years of experience in media buying, performance marketing, or digital acquisition. Strong hands-on experience with Google Ads and LinkedIn Ads. Proven experience working in B2B environments, preferably across global markets. Strong experience with Google Tag Manager, GA4, conversion tracking, and Enhanced Conversions. Good understanding of data layers, event tracking, attribution, and CRM integrations. Experience using CRM data to optimize marketing campaigns. Experience running and analyzing B2B email marketing campaigns. Strong analytical skills and the ability to connect campaign data with business outcomes. Proven ability to manage campaigns against KPIs such as CPL, CAC, pipeline, revenue, and ROI. Knowledge of programmatic advertising and industry/magazine advertising. Experience with Looker Studio and advanced marketing reporting. Strong understanding of AI tools for campaign analysis, optimization, research, and content support. Nice to Have HubSpot experience. Experience in engineering, technology, industrial, or other technical B2B markets. Experience with SEO and AEO.