Senior Brand Designer

Job description

The purpose of this role is to be interested in the full spectrum of design with a growing knowledge of where aesthetic look-and-feel overlaps with behavioural user experience. They are a key member of the creative department to realise the creative output and creative product. Job Description: Role Overview We are looking for a Senior Branding Designer who thinks in systems and executes with precision. You will be responsible for building and evolving brand identities across a diverse portfolio of clients from Saudi-born regional brands to global multinationals across the GCC and MENA. This is a hands-on role that sits at the intersection of craft, strategy, and technology. Key Responsibilities 1. Brand Identity & Systems • Lead the creation and rollout of brand identity systems across all touchpoints: –Logos, color, typography, motion principles, and visual language, illustration • Develop brand guidelines and design toolkits that other teams can use without breaking the system • Translate brand positioning and strategy into compelling visual identity • Own design quality from early concepting through to final delivery 2. Collaboration & Presentation • Work closely with Creative leads to align brand expression with strategy • Present work clearly and confidently to internal stakeholders and clients – Articulate the thinking behind every creative decision • Contribute to pitches and new business presentations, often under tight timelines • Mentor junior designers and provide clear, actionable feedback. 3. AI-Powered Creation • Use AI tools to accelerate ideation and visual exploration: – Midjourney, Adobe Firefly, Magnific 4. Speed, Quality & Scale • Manage multiple projects simultaneously without losing quality • Stay current on regional trends, aesthetics, and cultural shifts across GCC and MENA • Adapt brand systems for bilingual English/Arabic applications Required Skills Software • Adobe Illustrator • Adobe Photoshop • Adobe InDesign • Figma AI Tools • Midjourney / Adobe Firefly • Magnific / Topaz for image enhancement Experience Profile • 5–7 years in branding and visual identity design • Agency experience • Portfolio demonstrating identity systems built from scratch or significantly evolved • GCC / Saudi market understanding Personality & Mindset • Thinks in systems, executes with precision • Curious about AI and actively integrates new tools into workflow • Strong visual taste and cultural awareness • Reliable and self-driven under deadline pressure Location: Cairo Brand: Dentsu Time Type: Full time Contract Type: Permanent