Senior Brand Director

Job description

Company Description foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index. Job Description Want to be a Hero? Join one of the leading global online food ordering and delivery marketplaces! We are looking for a Senior Brand Director for Delivery Hero, to be the driving force behind three of our most iconic brands: foodpanda, foodora, and Yemeksepeti . Operating at a massive international scale, you will oversee end-to-end brand management across 17 diverse markets spanning Europe, Turkey, and APAC. You will lead a multi-disciplinary approach encompassing brand strategy, creative design, media buying, and brand research. Your ultimate goal is to cement our brands as the undisputed leaders in our users' minds while driving tangible business impact through high-performing creative assets. Your Mission Strategic Brand Leadership: Define a holistic brand identity and take responsibility for creating and maintaining a unified yet locally resonant brand vision for foodpanda, foodora, and Yemeksepeti across 17 markets. Value Proposition Development: Design core USPs and communication strategy of the brand as well as different business verticals within the brand such as quick commerce, subscription program… Media Strategy & Buying: Own the overarching media strategy, planning, and execution. Ensure optimal media mix and spend efficiency to maximize reach and frequency across diverse regions. Drive Core KPIs: Take accountability for critical brand metrics, specifically driving Brand Awareness and Top of Mind (ToM), while ensuring strong performance and high Click-Through Rates (CTR) on product marketing, PM and other design assets. Creative & Content Excellence: Accelerate engagement by establishing an inspiring look, feel, and tone of voice. Translate these into impactful content campaigns in collaboration with internal design teams and agencies. Design & Production Leadership: Lead processes around graphic design, videography, motion design, and photography. Review assets to ensure consistent brand integrity, synchronicity, and alignment while developing distinct brand houses. Brand Research & Insights: Champion brand research initiatives to continuously monitor brand health, gather actionable consumer insights, and adapt strategies to shifting market dynamics in Europe, Turkey, and APAC. Team & Agency Management: Manage and inspire a multi-disciplinary team to bring the corporate brand to life. Steer and coordinate agency partners and service providers effectively. Business Accountability: Oversee extensive budget planning, allocation, and monitoring to ensure maximum business impact across all brand and media activities. Qualifications Your Heroic Skills Extensive Experience: 15+ years of experience in managing multinational consumer brands, brand strategy, content, and cross-functional teams. Global & Regional Acumen: Proven experience managing brands across highly diverse, multi-region landscapes (experience in Europe, Turkey, and APAC is a massive advantage). Media & Research Expertise: Deep working knowledge of large-scale media strategy, media buying, and translating brand research/consumer data into actionable creative strategies. Performance Mindset: Strong business acumen with the ability to design and assess brand and product marketing assets that drive immediate business impact (specifically CTR and conversion) alongside long-term equity. Creative Leadership: Ability to think strategically and lead meaningful discussions during the entire creative process—from initial concept through to final production and localization. Design Literacy: Solid creative assessment and design knowledge, coupled with a thorough understanding of modern production processes. Operational Excellence: An eye for detail and a willingness to dive deep to ensure operational excellence across a complex, 17-market matrix. Additional Information We believe diversity and inclusion are key to creating not only an exciting product, but also an amazing customer and employee experience. Fostering this starts with hiring - therefore we do not discriminate on the basis of racial identities, religious beliefs, color, national origin, gender identities or expressions, sexual orientations, age, marital or disability statuses, or any other aspect that makes you, you. We encourage you to let us know if you need any accommodations or specific accessibility support to ensure a smooth interview experience—just let us know with an email to our Inclusion Officer at inclusion@deliveryhero.com. Severely disabled applicants with equal qualifications will be given preferential consideration. You're welcome to share your pronouns (he/she/they) right from the start so we can address you respectfully from our first contact.