Senior Brand Manager

Job description

Company Description Senior Brand Manager works closely with the Head of Brand, direct reports and HQ colleagues. This role is responsible to create / localize brand’s creative identity and strategy across all touchpoints. Brand’s creative story & positioning should be based on data and local insights to drive TOM awareness, brand salience and per capita consumption via occasions. This role should combine strategic brand thinking with strong creative leadership to ensure culture relevant, insight driven impactful brand executions, people management experience and the capability to lead different level of stakeholders and to support HOB as a back up when needed. Job Description CREATIVE DEVELOPMENT Lead end-to-end creative development across all brand initiatives Lead the development of annual and seasonal creative ideas / campaigns / occasion aligned with strategy Translate global consumer insights into local / culture relevant compelling creative ideas and executions Ensure consistency of brand positioning, tone of voice, and visual identity across all channels Drive innovation in all story telling formats content models and brand experiences BRAND MANAGEMENT & STRATEGY BUILDING Creates, owns, delivers brand creative strategy and business plan’s brand comms strategy inline. Follows trends, category and other strong brands to be the different & innovative brand - for all Target Audiences with a focus on youth. Leads and contributes the local best practice case studies for occasions, Brand Building Event, Corporate Identity Makes sure all teams including on / off premise and tm teams as well as HQ cross functional teams. Always has the "consumer" and "brand" eye in every single project and ensures we talk to the consumer in the most effective and efficient way with a strong focus to ensure that all the communication stays within the brand equity ADVERTISING AND CREATIVE Supports Head of Brand and leads all creative processes of marketing projects in strong collaboration with the respective marketing functions while prioritizing Brand and brand guidelines. Leads, Develops and implements the ideal creative strategy and execution plan ensuring international and local learning and the right country-specific level for all occasion & Flanker(campaign) & BBE campaigns Works closely with all marketing teams to amplify the impact of brand ID for the best Red Bull Experience at all touch points. Males sure all creative processes are managed properly and on time in full with proactive approaches. Supports the Brand Manager with managing the media agency with prudence, to ensure a best possible value-for-money advertising plan. Annually reviews media planning and buying with the agency and international together with the Brand Manager CREATIVE STRATEGY AND IDEA DEVELOPMENT, LOCALIZATION Insight based creative strategy, copy and visual creation with all 360 touchpoints inline with omni-channel medium adaptations Capability to dream and deliver end to end story telling for creative journeys, Capability to build long term effective creative asset & campaign creation or localization BUSINESS PLANNING AND BUDGET Supports the marketing team in developing and implementing the annual business plan Prepares, together with the marketing team, the annual plan and financial budgets/P&L in co-operation with the marketing and sales team Ensures proper project and budget tracking and stays within the agreed budget Delivers the brand part of the business plan inline with allocated budget STAKEHOLDER MANAGEMENT Builds a strong, transparent, trusty partnership and cooperation with management and personnel Maturity / seniority for senior stakeholders’ LT members’ management Qualifications FMCG brand marketing and communication skills, knowledge and experience Clear understanding of consumer behaviour and category insights in a brand and FMCG context Leads the creative strategy and executions successfully, while managing all key staheholders at local and global level inline with company processes Strong analytical ability and commercial acumen to understand financial statements and market trends to turn them into creative and brand strategy 3+ years of experience with direct report people leadership experience with a vision to inspire & grow others High standard of integrity with a passion for the brand and commitment to Red Bull values An entrepreneurial ‘can-do’ attitude facilitated by continuous learning and application of appropriate ‘best practices’ to deliver an inspiring vision for Red Bull Brand Ability to focus and follow through on priorities and deliver quality results Strong capability and expertise at brand creative processes / such as brand key development, insight based campaign idea creation / execution, good examples of Global assets’ localization Experienced in agency management, especially creative agencies, and pitch processes as well as production companies Experience at team management / leadership Additional Information