Senior Brand Manager

Job description

We're looking for a senior brand marketer to turn FTMO's brand strategy into finished campaigns across our key markets — consistent, high-quality, on time. You shape the brief, steer the creative with our agencies, and drive it through production and rollout into live campaigns in every market. You own the whole program end to end — from concept to results, including the budget — and keep the FTMO brand consistent across every market and campaign. It's a senior, high-ownership role: you lead the work and hold our agencies to our standard. ## **What can you expect?** - Own the **brand program end to end** – turning agreed positioning, strategy and priorities into a live, always-on plan across markets. - Own the **creative brief** – steer the creative agency and keep every output on-brand. - Run **production** – run production end to end — coordinating both internally across our teams and externally with our agencies and production houses — keeping quality, timelines and budget on track. - Drive **rollout across markets** – take campaigns live, manage localisation, and coordinate media planning and buying. - **Hold agencies to a high standard** – challenge and steer creative and media partners as a demanding client, not just coordinate them. - Orchestrate the **agreed mix of channels and formats** into one program across markets. - Coordinate **measurement** with media and analytics (salience, recall, brand association, brand lift) and feed the learnings into the next cycle. - Build and hold **long-running brand partnerships** over time. ## What do we expect from you? - **6+ years** running integrated brand campaigns end to end (concept → production → distribution → measurement), including senior ownership of multi-market campaigns or an always-on program – not only channel or performance execution. - Proven **global-to-local delivery:** one concept run across multiple markets, not domestic-only campaigns. - Senior **client-side ownership** of creative and media agencies – briefing, steering and challenging them on quality. - Experience keeping an always-on **brand program** and partnerships running over time. - Fluent **English**; Czech or Slovak is a plus. - Background from **international brands** or scale-ups operating across multiple markets (CEE/EMEA experience welcome). - Drive outcomes and move fast—make decisions without process bottlenecks, manage budgets and timelines without micromanaging, and flag early when stuck. - Hold the line on quality and brand under pressure, saying no when needed while maintaining a clean, respectful partnership with Media and Multimedia. - Comfortable using AI day-to-day, with strong prompting skills (e.g., in Claude) for research and workflows as an advantage. ## **Why join the FTMO team?** - We are a Czech fintech that, since 2015, has **grown from an idea into a global project**. 🚀 - **300+ amazing teammates**. We’re a great team who learn from each other every day.🤜**🤛** - **How do we work**? We focus on meaningful work and open communication, while only adopting processes that make our lives easier. - **Prague, Národní třída.** Enjoy our modern offices at the Quadrio shopping center, offering beautiful views and excellent accessibility. - **What if I don’t trade?** No worries. We’ll show you what our product is all about and introduce you to the basics of trading. - **Free fruit, snacks, and coffee** are always within reach in the office. - How do we promote strong relationships and well-being? **Company cottage, team building events, and running club.** - **Flexible hybrid model.** We prefer collaborating in person to keep the team spirit high, but we offer the flexibility you need to stay balanced. *\*The benefits mentioned above apply to FTMO on-site employees in our Prague office.*