Senior Brand Manager

Job description

About The Role Bad Birdie's brand shows up everywhere: digital channels, social feeds, retail floors, partner activations, and every piece of content our athletes and ambassadors put into the world. The Senior Brand Manager is the person who makes sure everything looks, sounds, and feels like us. At the core of this role is brand consistency. You will translate briefs written by the Head of Brand into precise, on-brand output across every consumer touchpoint, and you are the last line of defense before anything goes live. You will support the Head of Brand in defining campaign strategy, then own its execution across organic channels, influencing the Social Media function and working in tandem with the creative team. From there, your scope extends cross-functionally, partnering with eComm, retail, and other teams to ensure the brand lands consistently wherever it appears. You will also serve as the intelligence layer behind every brief. That means bringing channel performance data, audience observations, and execution learnings to the Head of Brand before the brief is written, so every brief is sharper as a result. This is a high-ownership role at the center of Bad Birdie's presence in the world. The right person holds the creative standard as high as the person who set it and does it every day, without being asked. Role Details Reports to: Head of Brand Location: Scottsdale, AZ HQ Schedule: Full-time, on-site What Success Looks Like Within the first 3 to 6 months, success looks like: Every channel output — social, eComm, retail, and partnerships — consistently reflects the brief with precision and quality. The Head of Brand isn’t correcting work; they’re building on it. The Social Media role has clear direction, a structured content calendar, and is operating against a quality bar you guide. High-profile talent programs and partnerships are running cleanly under your ownership. Top partners have a reliable point of contact in you, and content from those relationships is activating consistently across channels. The Head of Brand trusts that the brand is covered across every consumer touchpoint and can focus on creative direction and what comes next, because you have got it. Campaign execution is running cleanly across all marketing efforts, from seasonal drops and athlete campaigns to ambassador social content and special partnership launches. Every activation lands on time, on brand, and with the same level of care, regardless of scale. Your channel performance insights and audience observations are actively shaping how briefs are written. This is not just execution; it is a feedback loop that sharpens the brand. What You’ll Be Responsible For Brief Intelligence & Strategy Support Serve as the intelligence layer behind every brief. Bring channel performance data, audience observations, and past execution learnings to the table so that every brief is sharper and better informed. Contribute meaningfully to seasonal planning and the development of the brand calendar. This role sits inside the feedback loop between execution and strategy, and your observations matter. Serve as the external point of contact for active partnerships post-brief and post-kickoff. Own the relationship, drive campaign execution, and partner with the Brand Operations Manager who tracks deliverables and manages timelines on the back end. Own campaign reporting. Track performance across channels, surface what is working and what is not, and distribute learnings to key stakeholders and external partners. Brand Consistency & Channel Execution Execute against briefs written by the Head of Brand. Translate creative direction into precise, on-brand output across every consumer touchpoint, with zero tolerance for off-brand drift. Own day-to-day brand consistency across all channels: social, WHS, eCom, retail, and partner activations. You are the last line of defense before anything goes live. Receive and activate agency-produced creative assets across channels, ensuring that what the agency delivers lands correctly in every context it lives in. Social Media Leadership Develop the editorial calendar and campaign strategy for the Social Media function. Own the creative brief and the quality bar. Oversee content derived from athlete and ambassador relationships, ensuring talent content activates on-brand and on-calendar. Serve as primary brand liaison to the eCom team on influencer content standards, keeping the Head of Brand in the loop while managing day-to-day. Athlete, Entertainment & Ambassador Program Oversee the campaign execution of our Pro Athlete and Celebrity programs. Make sure every tier of the roster is activating consistently, deliverables are being met, and content is landing on-brand across channels. Own the campaign briefs and criteria for the influencer and affiliate programs, ensuring consistent brand representation and deliverable quality at every level. Set content expectations and deliverable standards for talent relationships, in coordination with the Social Media role, from brief to activation. What You Bring 6 to 8+ years in brand marketing at a consumer, lifestyle, or apparel brand. You have owned channel output end-to-end, you understand the difference between executing a brief and truly understanding one, and you can tell when something is off before anyone else in the room does. Proven experience managing and developing direct reports. You have set a standard, given real feedback, and built someone's capability. You know that developing people is part of the job, not a bonus. Experience with talent, ambassador, or athlete programs at a strategic level. You understand how to set campaign direction, define what good looks like at each tier, and manage up, down, and across to make it happen. Creative eye and operational rigor in equal measure. You can spot an off-brand asset at a glance and communicate when something is not good enough, while also running a clean process without dropping a single deadline. Fluency in project management tools like Monday, social scheduling platforms, and DAM systems. You build the system, you use the system, and you hold the team to it. A communication style that is direct, clear, and built for cross-functional trust. You work across brand, eComm, partnerships, and agency partners, and people always know where things stand. You have worked at a premium golf, outdoor, or lifestyle brand. You understand what it means to protect a brand identity that people are genuinely attached to, and you respect what that responsibility requires. You have experience with NIL, sports marketing, or entertainment partnerships. You have managed talent at multiple levels and built programs that produce consistent, on-brand content. You live and breathe golf. You’re obsessed with it, play regularly, watch it regularly, and your social feeds are inundated with golf. You have contributed to brand strategy, not just executed it. You have been in the room where briefs are built, not just the room where they land. What We Offer At Bad Birdie, we care deeply about our people and culture. For eligible full-time roles, you can expect: Medical, dental, and vision insurance, plus HSA and 401(k) with company match Generous PTO, plus personal and sick time 10 recognized company holidays Fairway Fridays for full-time Scottsdale HQ roles: Work in office Monday through Thursday, with the flexibility to work remotely on Fridays Allotted Work From Anywhere days for added flexibility throughout the year Quarterly company-wide events and team experiences A fully stocked office kitchen with complimentary snacks and drinks Heavily discounted Bad Birdie apparel WHY BAD BIRDIE We’re a brand with real momentum, genuine personality, and a product people are genuinely excited about, and we’re still in the early chapters of what this company can be. You’ll sit at the table, your work will be seen, and the brand standard you help protect and push forward will directly shape how Bad Birdie shows up across golf culture, campaigns, social, athlete and ambassador moments, retail, and every consumer touchpoint. We didn’t come here to lay up. If you didn’t either, let’s talk. Stay Bad. #LI-Onsite About Us When Bad Birdie started, we gave golfers something they’d never seen before: a bold printed polo designed to disrupt tradition and invite more people into the game. Today, we’re proud to create premium golf apparel that’s colorful, confident, and playfully rebellious, built so every player can feel good and have a hell of a good time on the course. As we grow, we’re committed to keeping that original energy alive, continuing to challenge what’s possible in golf while respecting the game and welcoming everyone to play their way. We started bold. We’re staying bad. And we’ll keep showing golfers what the game can be.