Senior Brand Manager-Acana

Job description

Job Description: Job Summary： Building consumer centric brand experience is key to the next phase of growth for Champion China. To boldly elevate the super-premium brand experience, we need to ensure we have a holistic, strategic brand strategy while increasing brand awareness through meaningful and high-impact marketing initiatives (innovation, communication and activation) in China What are we looking for? • Bachelor's degree or above in Marketing, Business or a related field. •At least 5yrs+ experience in marketing function in MNC, with expertise and skill set in Brand Management function, brand building and innovation experience preferred. •Excellent interpersonal, communication and influencing skills; ability to collaborate with different stakeholders including internal cross-functional teams, global/regional stakeholders, and external agencies. •Market analysis capability (incl. consumer data, shopper behavior and category trend interpretation). •Ability to collaborate with cross-functional teams, comfortable with change and able to navigate through ambiguity and conflicts. •Good English communication, both in writing and spoken. What will be your key responsibilities? •Identify key business opportunities and leverage consumer insights to strengthen the success of Acana brands; •Develop and execute marketing and business strategies and integrated programs that achieve the short-term and long-term objectives •Brand Content Development and Management, including managing all brand and digital communication assets, including but not limited to video assets, visual assets, content, etc. •Lead brand portfolio development and management: design and deploy innovation pipeline through partnering closely with global team and local teams in key business platform, i.e. PMR •Develop and execute the communication strategies and marketing campaigns based on the consumer research and shopper insights in the market. •Effectively allocate the marketing budget and resources to ensure delivery of performance in line with P&L metrics and targets; •Effectively build alignment among high-collaboration cross-functional stakeholders, motivate project team and manage external agencies to maximize performance and drive growth What can you expect from Mars? Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where we’re striving to build the world we want tomorrow, today. A strong focus on learning and development support from day one, including access to our in-house Mars University. An industry competitive salary and benefits package, including company bonus.