Senior Brand Manager - Health Care Professional Advocacy

Job description

Job Location CINCINNATI GENERAL OFFICES Job Description The HCP Advocacy and Senior Brand Manager will play a meaningful role in shaping how Beauty engages with healthcare professionals to build credibility, deepen trust, strengthen professional advocacy, and support consumer loyalty and business growth. This is a high-impact opportunity for a strategic, creative, and entrepreneurial marketer who is energized by building new capabilities, developing influential expert relationships, and bringing integrated programs to life across healthcare marketing, brand communications, experiential activation, professional trial, and expert engagement. The ideal candidate will thrive at the intersection of strategy and execution, turning ideas into programs that are compelling, credible, commercially relevant, and measurable. The role will support both Pan-Beauty priorities and OLAY-specific programs, with accountability for healthcare professional activations. Key Responsibilities Develop, lead, and execute engaging Beauty activations at healthcare professional conferences, events, and community touchpoints, with clear goals for professional advocacy, user-generated content, scientific communication, and claims support. Create high-quality education, trial, engagement, and loyalty programs that support healthcare professionals, Beauty priorities, and meaningful consumer learning. Lead efficient patient and professional sampling programs that increase product experience and support trial. Build and nurture expert partnership models that strengthen professional advocacy, elevate trusted voices, and support measurable brand objectives. Grow strong, authentic relationships with key members of the healthcare professional community to expand advocacy, deepen engagement, and support Beauty priorities. Collaborate closely with Brand Management, Analytics & Insights, Scientific Communications, Sales, Communications, Legal, Purchasing, and agency partners to deliver programs that are strategic, compliant, insight-driven, and operationally excellent. Define clear KPIs, measurement plans, and learning agendas to understand impact, improve effectiveness, and identify opportunities to scale successful programs. Manage program budgets, timelines, partners, and execution with strong stewardship and accountability. The successful candidate will be a builder, connector, and strategic doer who enjoys creating something new and making it stronger over time. The candidate will bring structure to emerging opportunities, earn trust with healthcare professionals and internal partners, and help advance Beauty through credible expert engagement, strong professional relationships, and consumer-centered marketing. This is an exciting opportunity for a candidate who wants to shape a growing capability area and make a visible impact across Beauty. This role will report to the Senior Director, Beauty Scientific Communications & Healthcare Professional Marketing Team. Job Qualifications Ideal Candidate Skills and Experiences Experience in expert engagement, brand communications, influencer marketing, healthcare marketing, professional advocacy, experiential marketing, customer development, or adjacent commercial roles. Proven ability to take programs from idea to execution, including insight development, brief writing, agency leadership, stakeholder alignment, live activation, budget management, and performance measurement. Strong strategic judgment with the ability to identify the highest-impact opportunities, translate insights into action, and connect professional engagement to broader business goals. Passion for Beauty, culture, consumer behavior, and the details that help bring brand equities and visual identities to life with excellence. Appreciation for healthcare professional engagement, scientific credibility, claims communication, compliance considerations, and the importance of building trust with expert communities. Commercial curiosity and comfort using pilots, learning plans, data, and KPIs to sharpen programs and strengthen impact over time. Excellent communication skills, including the ability to simplify complex ideas, influence senior stakeholders, and develop clear, persuasive recommendations. A collaborative, agile working style with the ability to operate in ambiguity, manage multiple priorities, and bring energy and ownership to a fast-moving environment. At P&G we believe that diverse experiences help build strong leaders. Mobility is a key component of many management careers, providing opportunities to grow through different assignments, locations, and business challenges. Candidates should be prepared to consider relocation opportunities throughout their career as business needs and development opportunities arise. Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process. We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click HERE . Procter & Gamble participates in E-Verify. Qualified individuals will not be disadvantaged based on being unemployed. P&G is dedicated to meeting the needs of applicants requesting an accommodation/adjustment due to a disability in order to complete the online application process. If you have a disability that affects your ability to complete our online application process, please visit our Disability Accommodation Page . Job Schedule Full time Job Number R000160759 Job Segmentation Experienced Professionals Starting Pay / Salary Range $125,700.00 - $157,100.00 / year