(Senior) Brand Manager, Hematology - HCM

Job description

**(Senior) Brand Manager, Hematology - HCM** The ideal candidate is a passionate, self-motivated, and detail-oriented team player who is committed to the success of our customers. Then AstraZeneca might be the one for you! **About AstraZeneca and AstraZeneca Vietnam** **AstraZeneca** AstraZeneca (LSE/STO/Nasdaq: AZN) is a global, science-led biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines in Oncology, Rare Diseases and BioPharmaceuticals, including Cardiovascular, Renal & Metabolism, and Respiratory & Immunology. Based in Cambridge, UK, AstraZeneca operates in over 100 countries and its innovative medicines are used by millions of patients worldwide. Please visit and follow the Company on Twitter @AstraZeneca. **AstraZeneca Vietnam** As a Foreign Invested Enterprise with over 600 members, AstraZeneca is investing into Vietnam 360 million USD from 2020 to 2030 with a focus on reducing the burdens of non-communicable diseases, developing local talent, and uplifting the domestic biopharmaceutical R&D and manufacturing capabilities. Over the last three decades accompanying Vietnam’s sustainable development, AstraZeneca has run several impactful programmes in collaboration with the Government, Ministry of Health and healthcare partners to promote disease awareness, prevention and early detection. In recent years, AstraZeneca Vietnam has received several certificates of merit from the Prime Minister and Minister of Health, for excellent contributions to Vietnam’s vaccine diplomacy, fight against COVID-19 and advancement of cancer treatment and disease awareness. The company has also been recognized among Vietnam’s Top 100 Best Places to Work (2018 – 2026) with various other industry awards from BritCham, EuroCham, and government agencies. ## **What you’ll do** **Purpose of the role (Concise summary of main purpose of job)** - Manage the brand/therapeutic area: developing and implementing of marketing plans (brand strategic and operational plans, launch readiness plans) to achieve the brand objectives and outcomes. - Building and management P&L of brands/therapeutic area aligned with company objectives. **Typical Accountabilities** - Deploy strategies to achieve [TA name] objectives and outcomes ( business’s performance, P&L, new launch excellence…). - Lead and ensure successful execution of brand operational plans to drive the brand strategy and achieve brand goals. - Effective cross-functional collaboration and working to ensure the brand management (strategic development, tactical implementation, P&L management, building materials, quota – tender building, new market assessment…) - Manage and work with external vendors to create personalized marketing campaigns through Omni-channels. - Analyse market research, data sources, customer and market insights to have quick decision in the strategies and execution to adapt the VUCA situation. - Effectively manage KOLs : engage and leverage KOLs insight and support for brand strategies - Develop brand digital strategies and execution plan of digital brand campaigns, programs based on the customer’s need to achieve the brand objectives - Optimize digital resources and capabilities to maximize customer engagement especially through Omnichannel solution - Effectively manage project scope, budgets, timelines, and deliverables for assigned projects. - Deliver other task/ cross-functional projects assigned by the company. - Adherence to AZ global policy, AZVN compliance for external interaction, code of conduct, and industry code of marketing practices. - Have a plan to develop direct reported marketing team based on their career path. Build coaching plan to improve team competencies. **Marketing strategy**: 1. BRAND STRATEGY: Develops brand narrative and KPIs to set direction and deliver strategy, from vision to launch, including content strategy cycle 2. INSIGHT: Anticipates trends to better understand the market environment, develop marketing vision and set brand direction based on evidence and logic **Brand Plan Execution**: 1. CUSTOMER: Prioritises customer needs; designs and articulates the value proposition; designs and launches services reflecting improvements in the customer journey 2. ENGAGEMENT PLAN: Prepares and executes customer sequence activities and executes campaigns across channels 3. CONTENT: Deploys and tracks the content calendar, measuring success and suggesting data-driven improvements to outperform peers 4. RESEARCH: Applies the latest techniques to deepen understanding of customers and the market, anticipating trends over time 5. BUSINESS ACUMEN: Conducts robust budget planning and operational financial management **People**: 1. PROJECT LEADERSHIP: Applies sound business acumen and valuable insights to drive results through optimal decision making, influencing without a formal leadership position 2. TEAMING: Builds cross-functional capability, leveraging differences and establishing collaborative networks to contribute to high-functioning, cohesive teams 3. PARTNERSHIPS: Optimises internal and external partnerships to deliver high-quality outputs aligned to brand plan both globally and within the US. **Marketing Functional Capabilities** **1. CX Mapping, Design & Implementation**: Customer experience mapping and experience design; Service design, launch and scaling; Partner and ecosystem management. **2. Analytics & Insights**: Understanding market environment; Understanding our customers; Measuring Impact **3. Strategic Direction & Value Proposition**: Crafting a value proposition. **4. Content Strategy & Management**: Content Strategy and Experience Planning; Content production and governance; Content deployment and optimization . **5. Omni-Channel Execution**: Customer engagement plan; Campaign design and deployment; Key account and influencer strategy **Individual Capabilities** **Analytical Acumen** Discriminating and analysing information to draw logical conclusions **Creative Reasoning** Exercising good judgement and creative or original thought when faced with new or unfamiliar problems **Social & Emotional Intelligence** Recognising and appreciating the value of multiple perspectives and fostering collaborative, meaningful relationships **Resilience** Remaining positive and persisting in the pursuit of goals despite challenges or setbacks **Learning Agility** Adopting a growth mindset and aspiring to continually reskill e.g. embracing scientific and TA knowledge **Demonstrate AZ Values Consistently** - We follow the science. - We put patients first. - We play to win. - We do the right thing. - We are entrepreneurial. **Education, Qualifications, Skills and Experience** **Essential** - Bachelor’s Degree of Pharmacy or Medicine - Hema Marketing experience preferred - Scientific background or affinity for scientific information - More than 3 years’ experience in pharmaceutical brand management with good track record of effective implementation of plan and campaign; - Proven leadership skills ability to connect and collaborate across matrix organizations - Strong organizational and interpersonal skills, with proven project management experience (complex projects) to drive performance. - Knowledge and experience in navigating the regulatory approval process and other relevant codes of practice - Strong interpersonal skills, demonstrating flexibility and a proven ability to deal with complexity under time pressure - Experience and effectiveness in the presentation of marketing messages - Strong attention to detail - Acts with a sense of accountability and urgency - A flexible, team orientated attitude, willing to contribute own skills to deliver AstraZeneca priority projects **Desired**​ - MBA in relevant field - Experience in Consumer and/or Managed Markets promotions and/or strategy role - Experience in Insight/Market Research - Sales and/or Sales Leadership experience - Experience in Emerging or DFL role - Understanding of the development and commercialization of pharmaceutical products in the xx ( countries) - Understanding of the xx ( countries) Healthcare environment **Key Relationships to reach solutions** **Internal (to AZ or team)** - Sales Management and Field Force - Medical and Regulatory Department - Marketing colleagues - Finance, HR, Supply Chain, regional groups **External (to AZ)** - Working with partner company at local /regional level - Key opinion leaders, doctors, medical societies, regulatory body, healthcare associations, Pharmacists, Patients associations, Communication agencies (market research, PR, ads and events companies, etc.) **Why AstraZeneca?** **Be bold and make a powerful impact:** AstraZeneca is a world-leading business where standards are high and challenges complex, but also a collective where we build, support and motivate each other. This unique combination of strong expectation and empowerment invites you to improve how our markets work and make your individual mark. Here, you can follow your ambitions with full confidence. As part of a responsible, value-led business with a strong sustainability agenda, you can also help impact the future beyond business projects. **Be part of our growth journey and success story:** Join the fastest growing pharmaceutical company in our markets, set up to fuel further growth. Make the most of our assets: our strong heritage, our early investment and commitment in emerging markets, and how we embrace digital and data to transform the patient journey. Go beyond your limits. Welcome failure as a chance to learn. There’s no better place to feel inspired, energised and try new things. **Learn and grow by embracing diverse opportunities:** Experience an organisation where professional development is prized and nurtured. Access the tools and support you need to continuously learn. Then it’s up to each of us to step up, speak up and show what we can do. Take advantage of working in a global business with opportunities to move beyond your role and open international doors. At AstraZeneca, your future is in your own hands. **Urgently bring our leading pipeline to millions of patients in need:** Seize **th**e opportunity to help improve the lives of millions of patients, including in areas where patient needs are often unmet. Work with our transformative pipeline to help bring a variety of high-quality medicines to market – and ensure they are made easily accessible to as many patients as possible. **Be heard in a culture of local empowerment:** AstraZeneca is set up for creativity. We encourage unity and ownership at a local level, with collaboration across the global organisation. We tailor how we work, adapting to our markets and healthcare systems. In our diverse community, every voice is important. Share your ideas and opinions openly. In our speak-up culture, the way we communicate with each other leads to more powerful innovation. **So, what’s next?** If you are already inspiring yourself to join our dream team, we can’t wait to hear from you. If you are ready to bring new insights and fresh thinking to the table, Brilliant! We have one seat available, and we hope it’s yours. If you’re curious to know more then please take initiative to . We encourage your application. **Where can I find out more?** Visit our website [](http://www.astrazeneca.vn) Follow us on LinkedIn [](http://www.linkedin.com/company/astrazeneca/) and Facebook Contact us via [recruitment.Vietnam@astrazeneca.com](mailto:recruitment.Vietnam@astrazeneca.com) **Date Posted** 03-thg 9-2026 **Closing Date** 29-thg 9-2026 AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.