Senior Brand & Marketing Designer

Job description

**Hi there!** We're [**Sweed**](https://sweedpos.com/#/)**,** a product-driven startup building an all-in-one cannabis retail platform. We’re on the lookout for a **Brand & Marketing Designer** to join us remotely and help us scale our **go-to-market** and brand communication. # **About Us** **At Sweed**, we’re reimagining how cannabis retailers operate. Our **enterprise-grade platform** combines **POS, eCommerce, Marketing, Analytics and Inventory Management** into a single, seamless solution—eliminating the need for multiple third-party tools. We believe in **simplicity, efficiency, and innovation**. That’s why we build for **scalability and performance**, making life easier for cannabis retailers while driving real business growth. # **Why We’re Doing This** At **Sweed,** we believe in the **medicinal potential of cannabis.** It has been shown to help with chronic pain, anxiety, depression, and many other conditions. Despite the lingering stigma, we see **cannabis as a powerful tool for improving lives.** The **industry is evolving rapidly,** and we’re here to drive that transformation—making cannabis retail more **efficient, accessible, and customer-friendly.** # **Where We Are Now** We’ve been on the market for **7 years,** continuously growing and refining our product. Our focus is on **earning customer trust**, which means constantly **improving our delivery processes** and **rolling out new features**. At the same time, we navigate the **complex legal landscape** of the cannabis industry, ensuring our platform remains compliant and future-proof. # **Team Structure** Our **total team size is over 200 people**: **The development team is distributed globally** and organized into **cross-functional product teams.** These teams typically consist of 8–12 members, including front-end and back-end developers, QA specialists, and analysts. Each team is led by a Team Lead and a Product Owner, ensuring effective collaboration and clear direction. Meanwhile, our **CEO, account managers, and customer success team are based in the USA**, working closely with us to align product development with business and user needs. # **What You’ll Be Working On** You will fully own and drive the company’s visual communication. You will work closely with the Product Marketing and Marketing teams to translate Sweed's product capabilities and company value into clear, compelling visual stories. Your primary focus will be creating marketing assets that help customers understand what the platform does, why it matters, and how it drives business outcomes. Your work will span product marketing materials, website and landing page design, campaign creative, presentations, social media assets, and other marketing collateral. We are looking for a designer with strong visual storytelling skills, excellent design judgment, and the ability to turn complex product concepts into engaging, enterprise-level visuals. There is no art director in the team, so you will be in charge of developing creative and visual decisions. # **Key responsibilities** - Unify and improve the company’s brand design system (based on existing logo, colors, fonts, and overall aesthetics of an enterprise-level SaaS platform) - Improve our corporate website, including overall layout and specific product visuals. Design new website pages for lead magnets, promo campaigns, special product releases, etc.) - Design creatives to support go-to-market campaigns for product updates and new feature releases - Create visuals for email marketing, social media and blog posts. - Design marketing materials for external publications (infographics, product visuals, creatives, etc.) - Design presentations for board meetings, executive reviews, and client discussions - Design printed materials for exhibitions and industry events - Use AI-powered tools to accelerate ideation, prototyping, content creation, and visual production - Experiment with new AI-native workflows, including image generation, simple video and motion creation, and AI-assisted web prototyping # **What We’re Looking For** - Strong portfolio demonstrating high-quality web, product marketing, and digital design work, especially for SaaS businesses - Proven ability to transform product features, platform workflows, and UI screenshots into compelling marketing visuals that communicate value clearly - Strong illustration, iconography, and visual storytelling skills - Basic understanding of UI/UX principles - Experience designing across multiple formats, including websites, landing pages, banners, infographics, presentations, email assets, and internal communications - Ability to adapt and scale design systems across web, social media, video, email, and print channels - Strong organizational skills with the ability to manage multiple projects and priorities independently - Experience collaborating cross-functionally with product, marketing, and leadership teams. - Strong curiosity about new design technologies and an AI-first mindset: you actively explore tools that can make your work faster, more creative, and more scalable. - Professional working proficiency in English, including written communication and content preparation **Required tools:** Figma + hands-on experience with AI tools for design and content creation **Required experience:** B2B SaaS/enterprise, brand systems, product marketing design **Nice to have:** Vibe coding / AI-assisted web development, HTML/CSS, motion/video, print # **What Else Matters** - Strong ownership and proactivity - High attention to detail and quality - Ability to switch between different types of tasks efficiently - Curiosity and willingness to deeply understand the product # **What We Offer** - **Salary in USD** (B2B contract with the US company) - **100% remote** – We’re a remote-first company, no offices needed - **Flexible working hours** – Core team time: 09:00-15:00 GMT (flexible per team) - **20 paid vacation** days per year - **12 holidays** per year - **3 sick leave** days - **Medical insurance** after probation - **Equipment** reimbursement (laptops, monitors, etc.) # **Hiring Process** 1. **Portfolio Review (Async)** — we’ll review your portfolio and confirm next steps 2. **Intro Call with People Team (30 min)** — experience, motivation & fit 3. **Technical Interview (60 min)** — portfolio deep dive + a short live exercise: during the call, you’ll create a quick wireframe / layout in Figma. - If we see a strong match, you’ll finalize it as a small take-home task and send the result after the call. - If it’s not a fit, we’ll be transparent and stop the process early to save your time. 4. **Task Review (Async)** - review of your final result and approach 5. **Final Interview (45 min)** — cultural fit and collaboration style