Senior Brand Planning and Reporting Advisor (12-Month Contract – Maternity Cover )

Job description

Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times. Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us. Salary for the candidate will be determined taking into consideration a number of factors including: experience, skills, qualifications, anticipated contribution to role, internal equity, etc. The salary range presented below is based on a 35-hour workweek and would represent a majority of different candidate profiles. However, we encourage candidates who may fall outside of this range to apply as well. Salary range (but not limited to): 87,200 - 106,600 About the role Brand Planning and Reporting Advisor (12-Month Contract – Maternity Cover ) About the Role Reporting to the Brand Strategy and Campaign Manager, the Brand Planning and Reporting Advisor will coordinate the annual brand planning process and support brand performance and insights by translating metrics into optimization recommendations and producing executive-ready reporting that links brand activity to business impact. This role is ideal for someone who enjoys connecting the dots across campaigns, channels, and customer experiences while balancing long-term brand building with measurable business objectives. This is a 12-month maternity leave replacement contract. Key Responsibilities Coordinate the annual brand planning process, including insights gathering, message development, and consolidation of an integrated annual brand plan. Develop and refine the annual brand narrative, strategic themes, and messaging framework to guide campaigns, content, and communications throughout the year. Partner with internal stakeholders to ensure brand strategy and key messages are consistently and accurately implemented across functions, channels, and customer touchpoints. Support brand health tracking, including awareness, consideration, competitive performance, and campaign effectiveness to identify opportunities and inform actionable recommendations Contribute to executive-ready reporting and strategic presentations that connect brand initiatives to business impact. Facilitate planning workshops, stakeholder alignment sessions, and quarterly business reviews. Build strong collaborative relationships across Marketing, Creative, Media, Product, Analytics, and agency partners. What You Bring You are a strategic thinker with strong planning and organizational capabilities and a passion for building brands that drive business growth. You are highly collaborative and enjoy working across multiple teams and disciplines to align priorities and drive execution. You combine creativity with analytical thinking and are comfortable working with insights, performance metrics, and market trends to guide recommendations. You are detail-oriented and capable of managing multiple priorities, timelines, and stakeholders simultaneously. You possess strong communication and presentation skills and can simplify complex information into clear strategic direction. You are proactive, curious, and comfortable navigating ambiguity in a fast-paced environment. What You Have Excellent written and verbal communication skills in both French and English. Bachelor’s degree in marketing, communications, business, or a related field. 7+ years of experience in brand strategy, integrated marketing, annual planning, or campaign planning roles. Experience developing annual marketing plans, strategic roadmaps, or integrated campaign planning frameworks. Strong understanding of brand fundamentals, campaign strategy, and multi-channel marketing ecosystems. Experience working cross-functionally with creative, media, analytics, and marketing teams. Strong analytical and strategic thinking capabilities with experience using insights and data to inform decisions. For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country. No Canadian work experience required, however must be eligible to work in Canada. #LI-Hybrid Ce poste jouera un rôle essentiel au sein de notre équipe. | This position will fill an essential role in our team. We are an equal opportunity employer At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives. We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community. As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today. We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request. If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs. Learn more about our recruitment process and your candidate journey here. Please note that Intact does not provide sponsorship or other support for immigration-related matters including but not limited to employer-specific closed work permits. Candidates must be eligible to work in Canada from the anticipated start date and throughout their employment and are solely responsible for maintaining their work eligibility. If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.