Senior Business Analyst

The Business Analyst, Omnichannel Enablement supports data-driven healthcare marketing initiatives by translating client and stakeholder needs into clear requirements, solution plans, and delivery-ready documentation. This role partners across Strategy, Client Services, Project Management, Technology, QA, Analytics, Media, and CRM teams to define practical solutions for omnichannel campaigns and digital programs. Success in this role is measured by the quality of requirements, clarity of solution approach, and reliable delivery support across project timelines. What You’ll Do Create and maintain business requirements documentation, for CRM, data integrations,, direct marketing, campaign operations and omnichannel programs. Partner with Technology, QA, Analytics, Media, and Project Management teams to align requirements with test plans, data tracking, KPIs, and delivery timelines. Lead and support discovery sessions with clients and internal stakeholders to define business needs and requirements, business rules, project scope, assumptions, risks, dependencies, and open questions. Support solution design sessions by documenting workflows, campaign journeys, data needs, platform considerations, and operational impacts for marketing technology initiatives. Document functional and non-functional requirements, including data handling, reporting, consent, suppression, privacy, compliance, timing, and operational considerations. Maintain traceability between requirements, solution documentation, test plans, campaign deliverables, stakeholder feedback, and final outputs. Review requirements with clients and internal teams to confirm understanding, resolve gaps, and support approval or sign-off processes. Support delivery by clarifying requirements, assessing change impacts, documenting updates, and helping teams make informed trade-off decisions. Build subject matter expertise in assigned client ecosystems, including data sources, campaign operations, platform workflows, business rules, and omnichannel requirements. Use AI-enabled tools responsibly to improve documentation quality, analysis, summarization, workflow efficiency, and team collaboration. Required: 5–7+ years of experience as a Business Analyst, Technical Business Analyst, Business Systems Analyst, or similar role supporting digital, CRM, direct marketing, or omnichannel programs. Experience facilitating discovery, requirements-gathering, and solution design sessions with clients, internal stakeholders, and cross-functional teams. Ability to translate business objectives and stakeholder inputs (e.g. marketing campaign programs) into clear and structured business requirements, business rules, workflows, acceptance criteria, and development-ready documentation. Excellent verbal, written, and visual communication skills, with the ability to bridge business and technical teams and present complex concepts (e.g. systems, data flows, and technical requirements) in a clear and practical way. Working knowledge of marketing technology platforms, CRM programs, system integrations, APIs, connectors, data flows, data fit-gap analysis, and data governance considerations. Comfortable managing multiple priorities, shifting timelines, open questions, and cross-functional dependencies while maintaining clear documentation and delivery focus. AI-forward mindset, being comfortable using AI tools to improve documentation, analysis, summarization, workflow efficiency, and development collaboration while maintaining appropriate review, privacy and quality standards. Desired: Experience supporting healthcare, pharmaceutical, life sciences, or other regulated industries. Experience working with enterprise grade CRM and engagement platforms, or cloud platforms such as Salesforce ( Data Cloud, Health Cloud, SalesCloud, Marketing Cloud), Veeva CRM, Adobe Experience Platform, or comparable CRM ecosystems. Familiarity with Data platforms such as Snowflake, Microsoft Fabric, Amazon Redshift, Databricks Familiarity with reporting platforms such as PowerBI, Tableau, Google Analytics, or similar tools. Experience working with relational databases, data structures, and basic SQL commands. Familiarity with AI/ML applications in marketing or healthcare, such as next-best-action, personalization models, predictive analytics, generative AI, content modularization, or insight automation. Comfortable using AI-assisted tools such as Copilot, ChatGPT, Claude, or similar tools to support documentation, analysis, delivery, or development workflows. This role is for an existing vacancy here at Klick. The base salary range for this position is between CAD $90,000 - $110,000. The final amount offered will be determined based on several factors such as a candidate's work location, their unique skill set, education, and prior work experience. #LI-TH1 #LI-Hybrid Our Commitment to Inclusion Klick is consciously creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds, perspectives, and skills. We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of color, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities. We're also committed to developing an inclusive, barrier-free recruitment process and work environment. Should you require any accommodation, please contact us at and we will work with you to meet your accessibility needs and ensure you have a positive experience. The Klick Group —comprising Klick Health (including Klick Katalyst and btwelve), Klick Media Group, Klick Applied Sciences (including Klick Labs), Klick Consulting, and Klick Ventures—is an ecosystem dedicated to realizing the full potential of our people and clients in life sciences. Founded in 1997, we have offices in New York, Philadelphia, Saratoga Springs, Toronto, London, São Paulo, and Singapore. Consistently named a Best Managed Company, Most Admired Corporate Culture, and Great Place to Work, Klick is committed to fostering a high-performance, people-first culture with creativity, collaboration, innovation, and impact across everything we do. About our Omnichannel Enablement Craft Our Omnichannel Enablement Craft connects channels, data, and technology into unified experiences. The team ensures audiences encounter consistent, coordinated messaging across touchpoints by aligning media and platforms, they support seamless journeys. Their work enhances effectiveness and measurement across the ecosystem.