Senior Business Analyst – Global CRM Transformation

**WPP is the trusted growth partner for the world’s leading brands.** **We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.** **We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.** **Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.** **For more information, visit [.](https://eur02.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwpp.com%2F&data=05%7C02%7CErica.Durr%40wpp.com%7C9bf4566a65bc46a48ac008de749116ea%7C150b5e663d884dee83f6ed149b727a00%7C0%7C0%7C639076363668176216%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=Q9juosud56XGLThSFZ1NpPZd6FXpJPxV74OeRZWoh%2B4%3D&reserved=0)** **Why we're hiring:** WPP is driving one of the largest transformations in the marketing and advertising industry. Under the leadership of our Global CIO, we are uniting 2,500+ technology professionals into a single global function – powering the future of our agencies and clients. As part of this, we are delivering a global CRM transformation, consolidating multiple legacy platforms into a single Microsoft Dynamics–based solution. This programme will simplify our tech landscape, enhance client visibility, and enable consistent, data-driven ways of working worldwide. We’re looking for a Senior Business Analyst to play a pivotal role in shaping and delivering this transformation. You will lead discovery, define requirements, and ensure business needs are translated into high-quality solutions. Working at the intersection of business, design, and technology, you’ll partner closely with functional, change, and delivery teams to: - Drive clear, structured discovery and analysis - Enable strong, globally aligned functional design - Support the move from local solutions to standardised global processes - Ensure traceability from business outcomes to delivery This is a high-impact role, central to reducing complexity, driving adoption, and delivering real business value across WPP. **What you'll be doing:** - Lead end-to-end discovery across markets, agencies, and functions to understand current processes, systems, pain points, and opportunities - Elicit, analyse, and document business requirements, use cases, and user stories aligned to the global CRM vision - Support the design of future-state global CRM processes in partnership with the CRM Functional Lead and Design Authority - Evaluate market, agency, and client-specific needs, distinguishing core global requirements from local configuration - Ensure clear traceability between business requirements, functional design, and delivered outcomes - Collaborate with technology teams and system integrators to clarify requirements and support delivery - Contribute to prioritisation, release planning, and trade-off decisions through evidence-based analysis - Support change and adoption by creating clear, user-friendly documentation and workflows - Proactively identify risks, dependencies, and impacts related to scope, processes, and data - Support the definition of CRM data structures, standards, and governance - Ensure alignment between process design, data models, and reporting requirements - Drive improvements in data quality, consistency, and usage across CRM **What you'll need:** - Proven experience as a Senior Business Analyst on large scale, global technology or platform transformation programmes - Strong discovery and analysis capability in complex, decentralised or multi business organisations - Experience working on CRM, ERP, or enterprise SaaS implementations (Microsoft Dynamics experience beneficial but not essential) - Demonstrated ability to translate ambiguous business needs into clear, structured requirements - Strong stakeholder engagement skills, with the ability to work effectively with senior business leaders, product owners, and technical teams - Comfortable operating across both strategic discovery and detailed delivery phases **Who you are:** **You're open*:*** We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working. **You're optimistic*:*** We believe in the power of creativity, technology and talent to create brighter futures or our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected. **You're extraordinary:** we are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day. **What we'll give you:** **Passionate, inspired people** – We aim to create a culture in which people can do extraordinary work. **Scale and opportunity** – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry. **Challenging and stimulating work** – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge? #LI-Hybrid **We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.** **WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.** #### **Please read our Privacy Notice () for more information on how we process the information you provide.**