Senior Business Analyst - Marketing & Demand (m/f/d)

Job description

About As a Senior Business Analyst - Marketing & Demand, you'll be part of the Business Intelligence team and the central point of contact for the entire demand side of our global marketplace. You create transparency around buyer behavior, funnel performance, and the effectiveness of our marketing investments - and translate complex data signals into clear, actionable recommendations with real business impact. You work closely with Growth Senior Leadership and you're not just a numbers supplier, but a sparring partner on equal footing: you defend your assessments with data-driven conviction - even when they're uncomfortable. What you can expect Demand Analytics: You analyze the entire buyer funnel - from traffic and awareness through conversion, retention, and LTV. This includes cohort analyses, segmentations, and customer journey views that give the Growth team a precise picture of demand development Marketing Performance & Attribution: You evaluate marketing activities across all channels - brand, paid, CRM, PR, social, and SEO - and assess channel efficiency based on ROAS and incrementality measurement Planning, Scenarios & Budget Management: You work closely with controlling. You maintain and provide commentary on plan figures, develop scenario analyses on demand changes, and actively shape budget allocation Your Environment: You sit in the BI team. Your closest interfaces are: Growth & Marketing (primary stakeholder), Controlling (co-pilot for planning and budgeting), Senior Leadership (recipient of your insights) Proactive Growth Impulses: You don't wait for briefings - you independently identify efficiency and growth opportunities, develop concrete recommendations, and bring them to discussions with marketing and senior leadership What sets you apart At least six years of experience in marketing analytics, growth analytics, or a comparable analytical role - ideally in a marketplace or e-commerce environment Deep understanding of relevant marketing and profitability metrics: ROAS, CAC, LTV, payback period Strong understanding of attribution logic (including last non-direct and data-driven approaches) and incrementality measurement, and you know when to apply each method Broad understanding of common marketing channels and their mechanisms - particularly SEO, SEM, and conversion funnels Ability to translate complex analyses into clear storylines and precise recommendations Strong analytical skills; experience with modern data stacks (e.g., Snowflake, dbt , AppsFlyer , or comparable tools) is a plus Strong communication skills Excellent English language proficiency, German is a plus You use AI tools to work smarter and continuously improve your output Not yet an expert on luxury watches? No worries, we'll teach you everything you need to know What we offer We only offer permanent employment contracts 30 days of vacation per year Working from HQ in Karlsruhe? Our kitchen conjures up a truly excellent, free meal for you every day On December 24th and 31st, we’ll give you an additional day off Work abroad for up to 20 days per year: Working with a sea view? Yes, please! Diversity@Chrono24: We believe in the power of diversity. Diversity is our strength. At Chrono24, we embrace diversity because we believe it enriches not only our corporate culture but also our success. Be yourself – and let’s achieve great things together!